A Study On The Ideology Propaganda Of Spring Festival Evening Language Programs

The Spring Festival Evening,as a grand literary party performed on New Year's Eve,had a huge influence among the people and became a "new folklore",in which language programs mainly composed of sketches and crosstalk,because of their Comedy has become the most popular program for the audience.But Spring Festival Evening Language Programs are by no means just to provide entertainment and leisure to the people.In fact,Spring Festival Evening Language Programs play the role of ideological propaganda and play an important role in promoting my country's ideological propaganda.Therefore,we must grasp it from the essence of the emerging form of socialist literary ideology,the status of our country's important practice field of ideological leadership,and the purpose of effectively meeting the practical needs of the people's spiritual culture,so as to understand it from a deep level The relationship between the Spring Festival Evening Language Program and ideology.At the same time,the Spring Festival Gala language program ideological propaganda also has the function of calling the main political attributes to strengthen individual identity,constructing a prosperous and prosperous mirror to inspire aspirations,responding to propositions of the times,and fulfilling the leading role of leading value.The content of the ideological propaganda of the Spring Festival Evening Language Programs deeply reflects the social macro background,and the contemporary mainstream values ??are closely matched.Therefore,on the basis of examining the background of the times,the 14 th National Congress of the Party and the Third Plenary Session of the Eighteenth Central Committee are the demarcation points.The content of the ideological propaganda of the Spring Festival Gala language program is divided into three historical periods,namely the early period of reform and opening up(1983-1992),the period of prosperity and development of the market economy(1993-2011),and the period of comprehensive deepening of reform(2012-present).At the same time,the content of ideological propaganda in different historical periods also showed different characteristics.These characteristics constituted three evolutionary lines of ideological propaganda for language programs in the Spring Festival Gala,namely,the urban and rural narrative perspective,the focus of the theme of the program,and the relationship between China and the world.This is also an important clue for grasping the ideological propaganda content of the Spring Festival Gala language programs.The reason why the ideological propaganda of the Spring Festival Evening Language Program has achieved good results in the past 40 years has produced a large social influence,because it has explored many beneficial propaganda experiences,whether it is for other literary and artistic programs.The ideological propaganda of China has important lessons for China's ideological propaganda work itself,that is,the ideological propaganda must always adhere to the fundamental purpose of the people's position,and the ideological propaganda must achieve the dialectical unity of positive propaganda and negative warning.Propaganda must achieve an innovative transformation of discourse expression.Of course,the ideological promotion of the Spring Festival Evening Language Programs is not flawless.In fact,the Spring Festival Evening Language Programs have been in a state of questioning in recent years,and their ideological promotion has also been greatly affected,except for changes in the external environment.In addition to the impact of the market,in the final analysis,it originated from the ideological propaganda of the Spring Festival Evening Language Programs.Specifically,it included rigidity to cater to the main theme,weakening the appeal of the propaganda content,and the tendency of low-quality entertainment.Compromising with consumerism has resulted in problems such as the overhanging of the propaganda goal,insufficient value representation,and the differentiation of the propaganda audience.Therefore,we must clarify the source and the nature of the problem to fully ensure the effectiveness of the ideological promotion of the Spring Festival Evening Language Program.This requires adhering to the unification of the two standards,enhancing the practical effectiveness of program promotion,strengthening the guidance of the Chinese spirit,and enhancing the program.Critical to practical issues,correctly handle the dual identity problem,adhere to the social benefits of program promotion,optimize program selection and operating mechanisms,and enhance the representativeness of program promotion value.