| CCTV Spring Festival evening broadcast its status and specifications continue to improve.2014 are first upgraded to "China National Project". Now it has become a display of China’s cultural diversity is an important window to the world.Since 1983, comedy "selling peanuts girl" appeared on the CCTV Spring Festival Gala stage, "CCTV Spring Festival evening show" sketch is to draw the real social life, through humorous expression, touted by the audience,become the CCTV Spring Festival year, an important program indispensable.The moral culture that it spreads is the important part of the "CCTV Spring Festival Gala" and the multicultural disseminationThe CCTV Spring Festival Gala sketch of moral culture communication as the research object, in the calendar year the CCTV sketch for text analysis, analytic "CCTV Spring Festival evening show" sketch moral culture communication.Clarify the application of the new media in the audience for the "CCTV Spring Festival Evening" the moral culture of the "two dissemination". "CCTV Spring Festival evening show" sketch of the spread of moral culture not only has the era and inheritance of the traditional virtues of the Chinese nation to explore the relationship between the "CCTV Spring Festival evening show" sketch of the spread of moral culture and the development of the times.Sampled the real social life, in the humorous performances, combined with the use of reason, in the plot of contradictions and conflicts highlight personal morality, social public morality, family virtue, professional ethics of communication skills, both to avoid the tedious moralizing, and make the audience laughing sound by moral education.At the same time, through collecting large amounts of data, that the presence of CCTV Spring Festival Gala sketch drawn deviate from the social reality of the moral culture communication, aiming at the existing problems for moral and cultural dissemination of the CCTV sketch recommendations. |
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