Research On Home Market Effect Of Chinese Cultural Products Export

According to the statistics of United Nations Conference on Trade and Development which short name is UNCTAD,in 2015,China's exports of cultural products amounted to US $168.057 billion,ranking first in the world.However,statistics from the National Bureau of Statistics of China show that starting from 2013,the number of suitable laborers in China has declined year by year,and at the same time,workers' wages have gradually increased.Because the traditional factor endowment has limited ability to explain the increase of cultural products export,this article will start with the Home Market Effect to find new impetus for the development of China's cultural product export.At the same time,influence factors of Home Market Effect will also be the focal point of this article.Based on global cultural product trade data published by the Creative Economy Database of UNCTAD,this paper will select panel data from 2002 to 2015 which includes China and it's 48 trading partner countries or regions as research object,then using the extended model of the Gravity Model to carry out the research on Home Market Effect of China's cultural products exports.The research content are as follows:Firstly,based on the article of Schumacher(2003),Wang and Zhang(2017),add three variables which are trade openness,intellectual property protection,and population to expand the model to empirically test the existence of Home Market Effect.The results show that in the export of Chinese cultural products,Home Market Effect has replaced the factor endowment advantage.It has become a new impetus to promote export trade.The trade openness has promoted the formation of the Home Market Effect.The population hinders the formation of local market effects.Secondly,we will classify the cultural goods according to the standards of UNCTAD's file.It is found that different types of cultural products also have Home Market Effect,and the results are significant.Finally,on the basis of the existing tests,defining the index of Home Market Effect.Testing the factors that influence the formation and expansion of Home Market Effect.The results show that the improvement of the quality of cultural products has a significant positive correlation with the expansion of the Home Market Effect.The improvement of product quality is a prerequisite for increasing domestic and foreign demand,and at the same time,it is also important for expanding the Home Market Effect.Internet usage and cultural distance have a significant negative correlation with the Home Market Effect,while geographical distance is not significant.According to these conclusions,this article makes recommendations from the aspects of enterprise and government: Enterprises should pay attention to domestic demand,corporate image,and at the same time,use traditional culture to build high-quality brands.The government should improve the development of the cultural industry,and formulate policies to regulate the quality of enterprise products.There are 12 figures,16 tables and 70 references in this article.