The Investment Analysis About Creative Industries Incubator Of A Company

Continuous promotion of mass entrepreneurship and innovation is an important force to promote the transformation of old and new momentum and the upgrading of economic structure as well as a solution to realize social vertical mobility and promote fair opportunities.Creative industries incubator is a new kind of incubator to solve the common problems of creative people in the transformation chain.It can effectively promote the transformation and upgrading of regional industries by integrating creative industry resources,gathering creative talents and innovative forces,and serving enterprises from nursery,incubation,acceleration to growth.It is a powerful driving force for promoting social and economic development.The research takes the creative incubation platform project of A Company as the research object.First of all,consulting the domestic and foreign theoretical research on incubator and the development status of creative incubator,sorting out the basic content and objectives of the project,designing the function of the project,and according to the current incubator development inter-generation and industry operation mode,putting forward three different operation modes that can be selected,and then designing three different operation modes plans for the project.Secondly,according to the policy,economy,society and technology situation,where the project is located,by using PEST analysis,Porter’s-five-forces Model,VRIO Model,both the competitive advantages and disadvantages of the project and the industrial environment of the region were found.Also,the key resources of the project are determined.Then,the project investment and income under three different operation modes are estimated,the investment and income of each mode are analyzed in details,the operating income and cost expenditure are estimated,also cash flow and the net present value of the project finance,and the feasible conclusion of the project is drawn.Last but not least,by comparing and analyzing the advantages and disadvantages of the three modes from different angles,the most suitable mode of the project implementation is selected,and the sensitivity analysis is made on the existing estimation results of the mode.It is pointed out that in the process of project implementation and operation,the emphasis should be placed on expanding operating income and controlling cost.It shows that the creative industries incubator of A company is embedded with a comprehensive operation mode that can provide multi-direction and multi-factor services,and can expect to achieve better benefits.The research expects to provide decision-making suggestions for the construction of the creative incubation platform project of A company,andalso provide reference for other similar projects.