Hoggart's Theory Of "The Newer Mass Art"

As for “the newer mass art”,Hoggart not only analyzed its manifestations of personalization,simplification,fragmentation,explored its values such as the democratic egalitarianism and progressivism,but also pointed out “the newer mass art” could be communicated through mass media and the public effect,and the communication between“the newer mass art” and the audience was one-way transmission which was difficult to become a valuable two-way interaction.On this basis,Hoggart explored the marketing methods and narrative methods of “the newer mass art”,pointed out the combination of the two by taking the text creation as an example,identified several group relations of “idols and audiences” in this kingdom,such as producers and audiences.Hoggart saw that the development and prosperity of “the newer mass art” had an impact that could not be ignored.In terms of art and culture,“the newer mass art” not only influenced artistic taste,creativity,function and cultural's development trend,but also rewrited art and culture to some extent.As far as the people is concerned,“the newer mass art” reduced the overall taste of the people,over-intensified the democratic consciousness of the people and caused the spread of egalitarianism,brought more “opportunities” to succeed.In terms of society,“the newer mass art” promoted the atmosphere of unlimited freedom and enjoyment,created the illusion of classlessness and masked social contradictions,and created profit-seeking producers and training institutions.Hoggart's theory of “the newer mass art” expands and enriches the existing theory of popular culture by researching more art types,highlighting cultural demands of the working-class and reflecting general education.Hoggart established the the object and purpose of study of The Birmingham School,selected Hall as the successor,and inspired the later study of youth subculture and other aspects of The Birmingham School.On the whole,Hoggart has made unique contribution to the cultural studies.Objectively speaking,Hoggart's theory has shortcomings,such as the lack of systematicity,the ambiguity of evaluation effect and neglecting the relation between some objects.