Research On The Artistic Features And Innovation Of Shaoyang Blue Printed Fabric

In the era of global economic marketization,industrialization and information digitization,intangible cultural heritage generally faces difficulties such as market shrinkage,aesthetic backwardness,and development resistance.Applying traditional folk crafts to modern design and daily production products is in line with the current consumption philosophy of people pursuing health,environmental protection and reviving traditional folk culture.This paper takes Shaoyang blue printed cloth as the research object,and analyzes the historical background art characteristics of Shaoyang blue printed cloth through literature research method,case analysis method,interview research method,etc.,and explores the innovative development method of Shaoyang blue printed cloth.And strategy,and analyze the actual case.Exploring and drawing the early development of Shaoyang blue printed fabric,influenced by the culture of Chu and Han and the folk culture of multi-ethnic integration,it has created the unique pattern features of Shaoyang blue printed cloth.The material of the pattern is taken from the local human landscape and national aesthetic.The local people's good wishes for life.It is concluded that the difficulty in the development of Shaoyang blue printed cloth is due to the backwardness of the aesthetic method.The cultural occlusion leads to a single product and development mode.It is limited to the fixed production mode of traditional patterns and daily products.The traditional techniques are time-consuming,low-efficiency,high-cost,and reward.Low,product quality can not be controlled,can not be based on the formation of demand in the contemporary market.The breakthrough point of the sustainable development and inheritance of Shaoyang blue printed cloth is the participation and consumption of the public,while the innovation and development is to meet the aesthetic and consumption of the modern public.The strategy of innovation and development,including the standardized design of graphics,color,materials,user participation experience design,industrialization development,after the process standardization,can enable product designers to efficiently complete the modular combination of products.design.The development direction of the products can also be diversified.Under the traditional pattern technique standards,the innovative design can conform to the modern aesthetic patterns and products,and promote the public to participate,not just to buy products,demand-oriented,and drive Shaoyang Blue.The industrialization of printed fabrics promotes the innovative development of Shaoyang blue printed fabrics.Select representative non-legacy products and brand practice cases to conduct case studies,summarize and analyze the design principles and design methods of blue print fabric innovation development,and how to form a good brand and industry chain.This seminar hopes to provide a way to learn from the productive protection of Shaoyang blue printed fabrics and other intangible cultural heritages.