The Research On Secondary Sales Of Online English Courses Of E Company

The new era of Internet and knowledge economy makes people have a new understanding of learning,and the demand for continuing education and lifelong learning is constantly increasing.The development of mobile Internet has also provided a good opportunity for the rapid growth of the online education.This thesis aims to use secondary sales as another way to grow the revenue of online English training business.By studying the data related to secondary sales in E company’s online English training business,it identifies problems and provides improvement strategy,which leads to a growth of second sales by improved user experience.This article combines user experience,marketing,secondary sales and other related theories,analyzes the secondary sales of E company online English training business by user portraits,user behavior analysis,user survey analysis,data correlation analysis,control experiments and other methods,and then comes to the improvement strategy and implementation plans.By reconstructing the secondary sales process and introduce WeChat service account as a new service platform and traffic portal,it can increase the basis of secondary sales by improving user activity,as well as improving the conversion rate of secondary sales by optimizing the sales promotions and incentives,and therefore increasing overall secondary sales revenue.Chapter one is the introduction,mainly introduces the research background,purpose and method,and leads to the main research content.Chapter two is a theoretical review,mainly introducing the relevant theoretical basis and literature materials involved.Chapter three introduces E company and its business,and puts forward the main problems of the second sales of E company’s online English training business.Chapter four and Chapter five analyze and discuss the factors affecting the user activity and the secondary sales conversion rate.Chapter six gives the strategies and methods to improve the secondary sales based on the analysis results of the fourth and fifth chapters.Chapter seven summarizes the full text and puts forward the research shortcomings and future prospects.