Research On The Government Regulation Of Online Short Video In China

With the help of technological innovations such as 5G and big data,online short videos break the limits of time,space and social groups by taking their outstanding resource advantages and capacity advantages compared with traditional media,leading the new audio-visual revolution and promoting the industrial upgrading of Internet audio-visual products.Online short video has become an important way for the audience to obtain information and consume spiritual culture.However,at the same time as the rapid development of online short video,the problems of low quality of online short video content and the market uproar are also exposed.The healthy development of the online short video industry is inseparable from reasonable government regulations.China has gradually established a series of corresponding regulatory systems in terms of network content governance,network information security protection,and cybercrime cracking.However,governance at the levels of online short video content management,innovation incentives,and industry development is still lack of development.Online short video is not only a new opportunity for the development of network audiovisual,but also brings new challenges to China's network supervision and evaluation.The "hot" development of the online short video industry requires government departments to make "cold thinking" : on the one hand,it is necessary to strengthen supervision and make the platform itself strengthen content review and security control;on the other hand,it is necessary to actively promote legislation,innovate governance concepts,and introduce institutional measures to guide and regulate the sound development of the short video industry.In these ways,we will advance the process of legalization of cyberspace in China,build a clear cyberspace,and guide the coordinated and healthy development of the online audiovisual market.This article starts with the clarification of the concept of online short video,using literature research method,case analysis method and comparative analysis method to carry out in-depth analysis and strategy summary of the problems faced by online short video and the construction of regulatory system.The introduction part illustrates the research background,research status and research methods of the selected topic.As a new media content dissemination,online short video has insufficient research on government regulatory issues.The government should guide the online short video industry through reasonable regulatory policies so as to establish the correct culture and value orientation;The first chapter analyzes the related concepts of new media and online short video and the connotation evolution of government regulation theory.The second chapter summarizes the background and recent development of online short video,and summarizes the main problems of online short video,that is,homogenous content and lack of innovation;majority of substandard goods,high-quality goods are absent;addictive,lack of responsibility;narrowing of housing and knowledge;frequent infringement and rampant piracy.These five levels of problems.The third chapter explains the process and practical difficulties of China's online short video regulation,and analyzes the social background and related policies of online short video regulation in the United States,Japan,and South Korea.Related regulations are drawn from the four levels,which are policy concepts,industry standards,laws and regulations,and technical guarantees.The fourth chapter poses ten optimization strategies for short-video government regulation from three dimensions: social regulation,legal regulation,and technical regulation.Social regulation strategies include: constructing a cultural quality content leading system,constructing a fair market operation system,and constructing media literacy improvement system and build a system of moral self-discipline environment.Legal regulation strategies include: constructing a system of policies and regulations,constructing an environmental system governed by law,and constructing a legal system governing copyright.Technical regulation strategies include: constructing a modern technology governance system,constructing a communication platform governance system,and constructing an entire industry chain collaborative governance system.The conclusion part summarizes the main core values of this paper,and puts forward the prospect and conception of the research.