| With the development of mobile Internet technology,immediacy and mobility have become a new trend of communication.The way of audience obtaining information has changed greatly.Visual expression has become a necessity of people’s network life.The emergence of short video meets the audience’s desire for the convenience of media communication.With the acceleration of urbanization process,the homogenization of urban image,the loss of traditional culture and the neglect of local history,these problems become increasingly prominent.The rise of mobile short video has changed the information communication process and cultural communication path of traditional media,and brought new opportunities for the city image communication and shaping.In recent years,the content localization short video,which focuses on the social and cultural landscape,has shown great advantages in communication and production,and its development potential and social influence have been constantly highlighted.It not only bases on the local characteristics in content,but also plays an important role in the recording and inheritance of traditional culture and local history.This paper mainly studies the artistic creation of short videos with localized content.By studying the short videos with localized content on the current short video platform,and comparing and analyzing their artistic performance in the creation,it puts forward a perfect artistic creation mode,so that the works can meet the information needs of the audience at the same time to achieve cultural heritage.This paper mainly from the content localization short video creation angle,unifies the current academic circle theory and the platform work,simultaneously unifies the graduation work " The First Light Of Sunrise ",from localization and the short video concept definition,the content localization short video characteristicdisplay as well as the artistic expression three aspects elaborated to the content localization short video understanding and the cognition.Firstly,by combing the generation and development history of short video,combining with the background of the times and social development,the concept of short video and "localization" is defined;secondly,focusing on the successful works on the Internet platform,combining with the specific creation and summary content,the characteristic function of short video localization is not only conducive to the shaping of the city image style,but also can highlight the local unique spirit of the times and culture Finally,it focuses on the artistic expression of short videos with localized content,interprets the symbolic meaning and characteristics of localized elements contained in visual symbols,analyzes the content presentation of short videos with visual symbols and cultural elements in combination with platform works,analyzes the differences between documentary films and urban propaganda films through case comparison,and concludes that short videos with localized content have multiple narrative means audio visual language is rich and has a wide range of unique artistic expression.The research on the creation of content localized short video is of positive significance to the development of short video.Combining the successful works and specific creation practice,the author focuses on the artistic characteristics of the creation and expression of content localized short video.Starting from the local cultural symbols,the symbolic meaning between the visual symbols and the local culture is interpreted.The analysis of the visual symbols and cultural elements is conducive to the accurate grasp of the details of the graduation work " The First Light Of Sunrise ",so as to fully display the image of Rizhao area,retain and inherit the traditional culture and skills in this area,and deeply express the local characteristics.The author hopes to appeal to more people to pay attention to the local culture,history and local characteristics through image recording and thesis writing,create from the perspective of "self",and make more in-depth image works in the public mind,so as to show the real local image and local culture in our mind to the world. |
