On The Image Construction Of The Satisfaction Of The Audience In The Handicraft Documentary

With the development of new media and the continuous spread of intangible cultural heritage culture,the creation of documentary on handicraft intangible cultural heritage also ushered in a climax.As the terminal of receiving and evaluating video works,the audience of documentary is becoming more and more important.In order to highlight the characteristics of documentary and intangible cultural heritage,it seeks to interact and communicate with the audience.From the perspective of satisfying the audience,the creator should enrich the narrative content and lens design to create humanized image works centered on satisfying the audience.Only by constantly innovating the methods of image construction to meet the needs of the audience can we achieve better communication effects and attract a wider range of audiences.The author studies from three levels: the psychological expectation of the audience,the audiovisual needs and the cultural psychology of the audience.This paper summarizes how to use image construction to satisfy the audience in the formation of audience satisfaction.Three research methods are used,which are literature research method,case analysis method and practical creation method.Through the study of the formation of audience satisfaction in the process of film and television,combining with the specific handicraft intangible cultural heritage documentary to summarize the analysis,the method of image construction.This paper expounds in detail the practical operation and application of the graduation work "one hammer,one chisel,one ingenuity".This paper briefly describes the overall structure.The first part firstly summarizes the general characteristics of the image construction of handicraft intangible cultural heritage documentary,and clarifies the psychological characteristics of the audience of handicraft intangible cultural heritage documentary.Then it summarizes the relationship between the image features and the psychological characteristics of the audience,and explores the satisfaction process of the audience.The second part starts from the image narrative method that meets the expectation of the audience,and discusses from the narrative clue that meets the expectation of the audience,the narrative rhythm of relaxation and the narrative structure of modules.To point out the direction of documentary shooting.The third part discusses the methods to meet the needs of the audience,mainly from the visual language and auditory language two parts of the discussion,the author summarized it into the close type of scene design in the picture,the snooping type of lens design and sound design.The fourth part starts from the construction of cultural psychology to satisfy the audience.The final result of the audience’s satisfaction is to generate understanding and acceptance,so that the audience will have the same emotional resonance and value identification as the creator,and further analyzes the psychological mechanism of audience satisfaction.