Research On The Application Of Regional Symbol In The Brand Image Design Of "Bai Jia Zhao Bing"

The adventurous period of the exhibition,“Wajo-shi”,the old-fashioned Japanese brand,“Baptism for hundreds of years,” an important cultural consideration.Honorary mention “Yodai Shisho,Ichigo Takushin”,Ministry of Non-physical and Cultural Baoding Old Letter No.“Bai Jia Zhao Bing” Jeong 100 years rain exhibition.“White House cap” is a special character of the old letter No.,non-consensual arrival,history and culture mission,and the characteristics of the new age consumer goods.However,there is a small number of areas,such as the direction of the tiles on the tiles,the old tiles of the old-fashioned tiles,the incompleteness of the individual tiles,the characteristic of the tiles,the uniqueness of the tiles,and the unknown of the new age.In order to solve the problems brought about by the old brand image and promote the development of the old Baoding brand “Bai Jia Zhao Bing”,the author analyzes and extracts the regional symbols applicable to the brand image of “Bai Jia Zhao Bing” from the perspective of semiotic theory.Integrating the time-honored brand with the regional cultural symbols associated with the history of the " Bai Jia Zhao Bing ",improving the visual recognition of its own brand,and evoking consumers' memory points of regional cultural connotations,and expressing the significance of the symbols in the brand image This is also the focus of the research on the brand image design of the long-established brand of " Bai Jia Jhao Bing".The analysis methods and extraction principles of regional symbols in the design of old brand image are summarized in the thesis.While enriching and improving the research methods of old brand image design,they also further expand the practice of regional symbols under the guidance of semiotic theory.This thesis is divided into five parts.In the first part,the method of literature research is used to sort out relevant theories and concepts at home and abroad,to draw up the shortcomings and research directions in the research process,and to formulate the research plan of this paper and draw the research framework according to the research content;The second part researches and summarizes the relevant theories involved in this thesis,analyzes the excellent cases of regional symbols in the design of old brand image,and summarizes the experiences and advantages that can be used for reference.The third part uses the field survey method.Investigate and analyze Baoding's long-established “Bai Jia Zhao Bing” and local longestablished brands to provide basic evidence and practical support for the application of regional symbols in the design of Baoding 's “Bai Jia Zhao Bing” brand image design;Part IV,use of semiotics Relevant theories,further study the analysis methods and extraction principles of regional symbols,and provide research methods for the expression of regional symbols in the brand image design of “Bai Jia Zhao Bing”;The fifth part is to sort out the old Baoding brand "Bai Jia Zhao Bing" Brand image design positioning,application principles and analysis methods to extract Baoding Domain of symbols and applied to Baoding old “Bai Jia Zhao Bing” brand image design practice.