Study On Interactive Aesthetics Of AR Virtual Image Art From The Perspective Of Reception Aesthetics

The development of digital technology brings a new kind of visual art: virtual image art.Contemporary virtual image art generally refers to the use of image information technology and digital technology,image,picture,text,sound effects,etc.To integration of it so that it has an independent aesthetic value of art works,with the sense of space,immersion,virtual and interactive as the basic characteristics.AR virtual image art refers to virtual image art especially using Augmented Reality as a means of creation and design.Virtual image art focuses on the transformation of artistic interactivity.It is not a simple mixture and superposition of various artistic expression forms,such as sound,picture and image,but a creative expression of a purposeful optimization and combination of various expression forms.Virtual image art is developing rapidly in China,especially in first-tier cities.It is not only limited to the art field,but also extended to the public's daily life,commercial application means and other fields.On the one hand,the application of virtual image art is becoming more and more abundant,but on the other hand,the number of relevant theoretical research is small compared with other art categories,and the theoretical research perspective is also very limited.With the rapid development of virtual image art,more and more virtual image art forms are expressed through Augmented Reality technology.The prominent feature of AR virtual image art lies in the interactive attribute between its specific works and aesthetic participants.In recent years,a large number of related works have been exhibited in various national new media art exhibitions,among which a large part of art works do not fully reflect their art interaction characteristics and still maintain a considerable distance from aesthetic participants,which contradicts the interactive aesthetic attributes of AR virtual image art itself and is not conducive to the aesthetic expression of new art.From the perspective of reception aesthetics theory,this paper discusses the interaction of virtual image art aesthetic characteristics,enrich the existing theories about the AR virtual image art research,and the virtual image part AR art concrete analysis,to explore the AR of reception aesthetics perspective interactive virtual image art aesthetic significance,hope to AR virtual image art development gives inspiration.The introduction part includes research background,research status and significance,research ideas and research innovations.The first chapter introduces the theory of reception aesthetics.This paper introduces the main viewpoints of reception aesthetics from the macro perspective of Jauss and that of reception aesthetics from the micro perspective of Iser,and briefly narrates the academic viewpoints of other relevant representatives.This chapter mainly sorts out relevant domestic literature on the research of reception aesthetics theory,and lays a theoretical foundation for the combination of the following and the research object.The second chapter analyzes the interactive aesthetic characteristics of AR virtual image art from the perspective of reception aesthetics,taking specific AR virtual image art works as examples.The first section mainly defines the definition of AR virtual image art,the second section narrates the digital structure of AR virtual image art,and the third section focuses on the interactive aesthetic characteristics of AR virtual image art.The third chapter mainly analyzes the changes in the interactive aesthetic mode of AR virtual image art from the perspective of reception aesthetics.Based on the theory of reception aesthetics,it focuses on three changes in the comparison between the interactive aesthetic mode of AR virtual image art and the traditional aesthetic mode: 1.From "reader-centered" to "visitor-centered";2.From "stop with concentration" to "participate in the work";3.From "one-way meaning expression" to "multiple meaning combination".The fourth chapter collects the rich application cases of AR virtual image art in China,and mainly explains the continuous introduction of virtual image art and corresponding technologies by domestic museums and the appropriate reasons and practices of virtual image art in commercial fields such as multimedia restaurants.At the same time,on the basis of the main research content above,the interactive aesthetic research of AR virtual image art from the perspective of reception aesthetics is further discussed to inspire the creation of AR virtual image art.The Epilogue part emphasizes that the theory of reception aesthetics enriches the study of interactive aesthetics of AR virtual image art,plays a positive role in promoting the further development of interactive aesthetic expression of virtual image art,and makes a summary of the whole paper.