Study On Tourism Development Of Lizhuang Ancient Townfrom The Perspective Of Cultural Revival

China ancient town tourism has over 40 years history,after a high speed development,ancient town tourism is stepping in bottleneck period,most of the ancient towns appeared homogenization ? excessive commercialization ? low exploitation level.More and more ancient towns make the competition hard.Nowadays China needs cultural revival,so revival the anti-Japanese war culture and the spirit of patriotism can develop Lizhuang tourism.This paper focuses on the research direction of Lizhuang Ancient Town.Writer using SWOT to analysis the predicament of Lizhuang tourism,then the countermeasures for Lizhuang tourism development are proposed: The first is to combine policy guidelines,make the most of the great opportunity to revitalize the culture revival.Discover the spirit of the anti-Japanese war,Create a patriotism education base in Lizhuang;Second,Li Zhuang's focus on excavating the culture of the war of resistance is to develop the remains of the anti-Japanese war cultural sites.Research,excavation,protection and development of the remains of the Tongji University and the Central Research Institute,Focusing on the master who had been in Li Zhuang and their great achievements in their respective fields,Highlight their patriotic feelings that the masters showed during the Li Zhuang period.Combine traditional ancient town tourism with anti-Japanese spiritual tourism,find out of the differential development route of Lizhuang ancient town;The third is to hire professional talents in tourism and develop local economy.Fourth,make the relevant stakeholders of the ancient town together to build a beautiful Lizhuang,make the sustainable development true in Lizhuang.Lizhuang should also comply with the requirements of tourism development.It attaches great importance to the participation and experience of tourists,and focuses on the development of high-participation projects.The innovation of this paper is to put the focus of Li Zhuang's cultural excavation on the research and propaganda of cultural celebrities' deeds.Highlight their patriotic feelings in a specific historical context.And to build a Lizhuang patriotism education base,in line with the National Cultural Renewal Policy Guidelines.