Research On Female Address Terms In Social Media And Construction Of Gender Discourse

From the perspective of gender construction and gender criticism,this paper combines the analysis of metaphorical rhetoric,the symbolic order of male dominance,the criticism of consumerism and the analysis of social gender ideology to sort out and analyze the female appellations once or still used by nearly all the people on social media,and divides them into the dynamic adaptation of the appellations,the stigmatization and otherization of female appellations,the self-styled female appellations,etc.At the same time,network observation method and in-depth interview are combined to explore the interactive understanding mode between female appellations in social media and reality in specific use,and sort out the discourse logic of obedient,rebellious,innovative,or ironic appellations in social media.Especially in this symbolic order,users' compromise from "critical understanding" to "functional use".Address terms,as a kind of writing under male domination,are filled with gender stereotypes everywhere in the seemingly neutral narration,starting from the forefront of discourse--address terms solidify the gender order.Based on gender criticism,this study includes the analysis of female appellations in social media,the discourse structure of the appellations themselves in the existing gender order,and the analysis of consumerism which has the most sufficient and direct influence on the evolution of female appellations.Especially in the existing consumer society,the shrinking of the nuclear family is accompanied by the expansion of the social family connected by capital construction and consumption.At this time,the scope of application of female terms in social media circulates together with the currency,while terms exist as social currency,expanding the new field of this symbolic order.The symbolic order can be weakened if we are free to explore new and different ideas,and this thinking activity can be liberated from the single presupposition,from the self-contained meaning,and to provide alternative explanations for the text.