| With the pace of economic globalization,international trade has gradually broken the shackles of time and space and has become an important pillar of China's economic development.As an important part of the world economy,international trade has been the focus of scholars.However,with the development of science and technology,the geographical distance that has affected international trade has been decreasing,and the degree of increase in trade flows has not reached the imagination.s level.Due to the trans-regional and inter-ethnic characteristics of international trade,the cultural distance between countries has become a new focus of research on factors affecting international trade.In recent years,China has been committed to the strategy of going global with Chinese culture,which has greatly deepened the cultural exchanges between China and the rest of the world.This will also have an impact on the cultural distance between China and the rest of the world.In the previous research literature,the cultural distance has always existed as a fixed value,which does not reflect the change of cultural distance.In addition,most of the existing literature studies are the total export volume of China.The influencing factors did not structurally decompose exports and could not explain the source of changes in total exports.Therefore,this thesis attempts to construct an indicator to measure the dynamic change of cultural differences between the two countries on the basis of previous studies,and then recalculate the cultural distance value as the main explanatory variable,and use the HS07 version of the customs code to classify the commodity data through calculation.China's exports to countries around the world are decomposed into extended marginal and intensive margins as explanatory variables,and extended trade gravitational models are used as econometric models to more realistically study the impact of cultural differences on the binary margin of exports.In terms of theoretical mechanism,this paper analyzes the cultural distance from the perspective of transaction cost,which will affect the trade costs of both parties by affecting the cost of search and information,the cost of bargaining and decision-making,the cost of supervision or the cost of default.Export trade of the country.The export trade can be decomposed into the intensive margin and the expansion margin of the export.Therefore,this section draws on the model constructed by the predecessors,defines the intensive margin and expands the margin from the product level and adds the cultural distance as the main influencing factor to the heterogeneous enterprise theory.In the model,by analyzing the production and export decisions made by the manufacturer in the context of cultural changes,the cultural distance has a negative impact on the binary margin of China's export trade.In the empirical part,the paper firstly elaborates the construction and calculation process of the cultural distance indicator of the main explanatory variables,and decomposes the total export volume of the sample country into the intensive margin and the extended margin according to the export data of the sub-products of the HS07 version of the customs code.section.Then,according to the extended trade gravity model,the econometric model of this paper is constructed.Firstly,the regression analysis is carried out on all the samples.Secondly,the sample countries are divided into two parts: developed country and developing country according to the standard.The regression results show that the cultural distance has obvious hindrance to the binary margin of China's export,and the hindrance effect on the intensive margin is greater than the effect on the margin of expansion.In the case of sub-sample regression,although China's export binary margin to developed countries is also negatively affected by cultural distance,the effect is not significant.The margin of export intensiveness for developing countries is significantly negatively affected by cultural distance. |
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