Empirical Studies About Tourist Satisfaction Of Theater Type Tourism Performing Products

In the recent years, with the rapid development of domestic tourism market and the enhancement of people's recreational consciousness, there are all sorts of leisure and entertainment products were produced and much market for domestic tourism performing art. How to strengthen tourists' experience and service quality for these tourism performing products has been valued highly by government, enterprises and researchers. Meanwhile, most studied cases are the theme park and the real large-scale landscape performance. Theater type tourism performing products are prefer to be urban recreation sites, also are unique cultural tourism products to attract visitors from other places. This essay will take "liulaogen big stage" for example to research tourist motivation and tourist satisfaction of these kind of single element Theater type tourism performing products, get the methods and strategies of improving tourist satisfaction from the perspective of experience.In the first part, we give the definition and classification of tourism performing products through reviewing literature, and the "liulaogen big stage" was classified as single element Theater type tourism performing products,In the second part, we introduce the theory and methods which will be used, and then we elicit the theoretical model of this essay and establish the tourist satisfaction index. The third part is case study, through which we get conclusions as follow:â‘ the of tourist's population attributes and watch information;â‘¡here are three motivations that influence tourists choosing the theater type tourism performing products:Curiosity, entertainment and escape; Tourist's population attributes and watch information will affect the choice of motivation; there are significant differences between tourist expectation and satisfaction. At last, we use the IPA rules scaled the management of "liulaogen big stage". In the fourth part, the author apply the conclusions summarized in the before research to theater type tourism performing products. At first, we analyze the game between modernity and authenticity on the development and protection for intangible cultural heritage, point out that how to exploit this kind of constructive-authenticity products, then we give several advices on the management of single element Theater type tourism performing products: accurate target market positioning, the positive word of mouth from tourist, strengthen the performance appreciation experience, make "er renzhaun" more popular and universal and so on. At last, the author point out the limitation and deficiencies.The research attempts to build a theoretical model of tourism experience in the theater type tourism performing products, and to raise the tourist satisfaction through a series of methods and strategies.