Study On The Integration And Development Of Cultural Industry And Tourism Industry In Jinggangshan City

China's cultural industry has experienced a period of slow development for many years.At the current stage,reforming the system and moving towards industrialization is an inevitable choice to break the bottleneck of its development.After years of brutal growth in China's tourism industry,it is now a critical time point for comprehensively improving the quality of the industry and turning to a reasonable growth channel.In the context of China's industrial structure adjustment,promoting the integration of the cultural industry and the tourism industry can both increase the added value of tourism cultural products and extend the cultural industry chain.Promoting tourism through the cultural industry and highlighting the cultural heritage through the tourism industry is an important way to promote cultural dissemination and develop modern tourism in the new historical period.In March 2018,with the establishment of the Ministry of Culture and Tourism,the integrated development of culture and tourism became a new economic phenomenon for the first time and attracted great attention from the society.However,culture and tourism have rich connotations,ambiguous extensions,and different definitions.The relationship between the two needs to be analyzed from different perspectives.How to understand the integration of culture and tourism in practice? This is a new proposition in the field of culture and tourism.As a pillar industry of Jinggangshan City,the tourism industry has created huge economic benefits for the city,but there are still some problems in the development process,such as insufficient innovation in the tourism industry,low optimization of management mechanisms,and lagging development of tourism resources,which restrict the further development of the tourism industry.Jinggangshan City has rich cultural resources,but the cultural industry has a single structure.It is dominated by the red cultural training industry,and lacks deeper expansion and value development of cultural resources.Therefore,enhancing the cultural value of the tourism industry,expanding the development space of the cultural industry,and the integration of the cultural and tourism industries will play a vital role in the high-quality development of Jinggangshan City.In this paper,the integration of Jinggangshan's culture and tourism industry is taken as the research object.On the basis of summarizing the existing literature on cultural and tourism integration,this paper investigates the development status of Jinggangshan culture and tourism,and analyzes the integration mechanism of these two industries.The main indicators of the development of the two industries in Jinggangshan City from 2009 to 2018 were extracted,and the correlation test was conducted using the grey correlation analysis method.In addition,the influencing factors of the city's cultural tourism industry integration were analyzed using questionnaire survey methods.Based on the research results,we explore the path of cultural and tourist integration in Jinggangshan city from five aspects: resources,technology,market,channels,and enterprises.By promoting the integration of surrounding resources,improving infrastructure construction,increasing the leading role of the government,improving the integration system environment as soon as possible,training and building tourism brands,actively expanding the cultural tourism consumer market,increasing publicity,enhancing the competitiveness of tourist attractions,introducing professional talents,and actively promoting business cooperation and product innovation to further promote the integration of culture and tourism and create a good external environment.