Research On The Level Of Integration Of Sports Industry With Culture And Tourism Industry In Chongqing And The Influencing Factors

Industrial integration is an effective way of industrial development,and the reorganization of resources between industries through integration is conducive to expanding industrial performance and economic benefits.As a sunrise industry,sports industry has bright and far-reaching development prospects,and is a new growth point and pillar industry for China’s economic development in the future."The 14 th Five-Year Development Plan of Chongqing Sports Industry clearly points out that sports tourism is the focus of industrial development,and requires further digging into the industrial integration space,looking for deeper and higher quality integration on the existing basis,promoting the transformation and upgrading of Chongqing’s industry,enriching product content and service types,promoting the quality and efficiency of the sports industry,and Promote economic development.In this context,the correct understanding of the level of integration of sports,culture and tourism industries in Chongqing and the factors influencing them,as well as the relevant recommendations,can help promote the deep integration and high-quality development of the industries.Based on the mature research,this paper analyzes the integration status of the three major industries in Chongqing and measures the level of industry by using the coupling coordination model;then analyzes the factors affecting industrial integration by using the gray correlation analysis based on the theory of industrial integration driving mechanism,and finally provides optimization suggestions.The main conclusions are as follows:In general,the level of development of the three major industries in Chongqing has maintained a continuous and steady rise.The tourism industry has a better foundation,a more mature model and obvious advantages in industrial development.During the period from 2012 to 2016,the industry level maintained a high level of leadership among the three major industries.between 2017 and 2019,the cultural industry grew faster and at a higher level;during 2018 and 2019,the industry level basically maintained the same level as the tourism industry.However,the industry is highly dependent,subject to a high degree of environmental influence and has a high degree of instability.Sunrise sports industry,in the budding development period.The level of sports industry in Chongqing is perennially lower than that of tourism and cultural industry,but in the context of the post-epidemic era,the industry is concurrently energized and its strength is enhanced,and the industry level is relatively in the lead in 2021.The level of integration of the three industries is relatively good,and the degree of integration and coordination among industries has been upgraded with the improvement of the level of industrial development,and now remains at the stage of medium integration.In the analysis of the importance of factors affecting the development of industrial integration,the level of enterprise competition and cooperation ability has the greatest degree of influence on the integration of the three major industries in Chongqing,followed by the influence of factors at the level of market demand and government support.Therefore,the integration of the three industries in Chongqing in the new era needs to strengthen the construction of talent teams,especially focusing on the cultivation of composite talents;insist on seeking new innovations,creating new products and promoting new industrial upgrading;relevant leading departments also need to further enhance the level of public services and improve the support system;continue to deepen the cooperation between Chengdu and Chongqing twin cities and promote the synergistic development of the region.