Research On The Development Path Of Kaifeng Cultural Tourism From The Perspective Of Industrial Integration

In recent years,with the vigorous development of tourism industry,cultural tourism is highly valued by the government and society.Kaifeng,as a famous historical and cultural city in China and a key tourism city in Henan Province,the rapid development of cultural tourism is the key task in its economic and social development.Under the background of industrial integration,exploring the development mode and path of cultural tourism is a practical exploration of industrial integration theory,which helps to enhance the attraction of cultural tourism in Kaifeng City,promote the healthy and sustainable development of cultural tourism in Kaifeng City,and enhance the overall economic strength of Kaifeng City.On the basis of reviewing the current status of cultural tourism and industrial integration research at home and abroad,this article defines relevant concepts such as cultural tourism,cultural tourism industry,and industrial integration.With the help of industrial integration theory and sustainable development theory,it uses literature analysis,questionnaire surveys and interviews.Combining methods,comb the current situation of cultural tourism development in Kaifeng City,investigate the main problems in the development of cultural tourism in Kaifeng City,explore the obstacles,and propose the path and countermeasures for the sustainable development of cultural tourism in Kaifeng City from the perspective of industrial integration.Kaifeng City is rich in cultural tourism resources,mainly including historical cultural tourism resources,folk cultural tourism resources,traditional festival cultural tourism resources,catering cultural tourism resources,park cultural tourism resources and other five typical types.The transformation and upgrading of the cultural tourism industry in Kaifeng City has been steadily advancing,and has achieved certain development in the integration.It is now in a stage of rapid growth.Through in-depth questionnaire surveys of popular scenic spots in Kaifeng City(Qingming Shanghe Garden and Longting Scenic Area),we can understand the interviewees' attitudes towards the integrated development of cultural and tourism in Kaifeng,and analyze the existing problems in the integrated development of cultural and tourism in Kaifeng Problems and obstacles.In order to further analyze the development status of the cultural tourism industry in Kaifeng City,interviews were conducted with the heads of tourism enterprises and government staff in charge of tourism.Questionnaires and interviews indicate that the current Kaifeng cultural tourism has insufficient cultural creativity,unreasonable allocation of cultural tourism resources,low integration of cultural tourism development functions,lack of support for leading enterprises in industrial development,and insufficient number of IP boutique projects in cultural tourism.The problem restricts the play of the cultural and tourism integration effect of Kaifeng City in terms of cultural creativity,resource allocation,sufficiency of integration,market investment,and the number of quality tourism projects.This paper proposes that the sustainable development of cultural tourism in Kaifeng City must focus on breakthroughs in technology integration,resource integration,function integration,business integration,market integration,etc.,accelerate technology introduction,build smart integration;improve resource allocation,accelerate innovation integration;enhance functions Configuration,strengthen content integration;advocate enterprises first,attach importance to ecological integration;enhance market awareness and focus on brand building.