| With the development of the times,people's travel is no longer a simple tour,such as "here for a tour".There is more demand for cultural tourism products,and cultural tourism performance plays an indispensable role in it.A performance with unique historical and cultural characteristics can often deepen tourists' understanding of historical and cultural attractions and enhance tourists' experience of tourism.In the current development of modern tourism performance,since the great success of the real-world performance of "impression" landscape series,immersive,real-world and other cultural and tourism integrated performance tourism projects are springing up,such as "dream seeking dragon and Tiger Mountain","Zen Shaolin · music ceremony","Tianmen fox fairy · new Liu Hai chop Qiao" and so on.This kind of creative realworld tourism performance is also emerging It is a special tourism performance product brought by cultural tourism in the process of integration."Banquet of Tengwang" is the product of this real scene and immersive tourism performance boom,and it is the first night tour performance project in Nanchang tourist attractions.Through dance,music,water curtain show,holographic technology and other technologies,with Tang Dynasty Libang as the main axis,supplemented by night tour and entertainment activities,it enables tourists to deeply experience the etiquette system of Teng Wang's banquet guests,and creates a prosperous scene of "dream back to the Millennium one night" for tourists.Tengwangge is a famous tourist attraction in Nanchang.The development of the performance project "banquet of tengwangge" adds a rich "gift" to the tourism economy of tengwangge.Since its launch on August 26,2016,it has been widely praised by people from all walks of life and has shown the unique historical and cultural characteristics of tengwangge to the world.Generally,it is difficult for tourists to deeply understand the cultural connotation of historical and cultural tourist attractions,and it is easy to fall into the awkward situation of "tasteless food".The development of the performing arts project of "Tengwang banquet" provides a new development idea for the tourism mode of historical and cultural buildings,which can not only meet the needs of people's cultural tourism,but also enable tourists to understand the cultural experience more efficiently in a short time The connotation of history.At present,there are not many cultural heritage tourism performance products in the market,so there are few research literatures on the types of cultural heritage.According to the literature searched by the author,up to now,the research on Tengwang Pavilion is mostly limited to the culture,architecture and other aspects of Tengwang Pavilion,and there is no research literature on the performance project "Tengwang banquet",while the research literature on domestic tourism performance is also more concentrated on the type of landscape reallife performance.Therefore,the study of the performance project "Tengwang banquet" can provide a certain reference value for China's cultural heritage tourism performance.This paper will be divided into five parts to analyze the operation of the performance project "Tengwang banquet" : in the first part,it puts forward the research background and significance of the performance project "Tengwang banquet".The references at home and abroad take "integration of culture and tourism","tourism performance" and "Tengwang Pavilion" as the key words,and summarize the relevant research,and then introduce the use of this paper Research ideas,methods,and finally determine the overall framework of this article;the second part,from the theoretical point of view,respectively elaborated the concept of cultural tourism integration,tourism performance and the relationship between them,and then analyzed the political environment and market environment of tourism performance,and determined the types and characteristics of Tourism performance;the third part,mainly through the performance project "Tengwang banquet" The fourth part focuses on the operation status of the performing arts project "Tengwang banquet",including its capital operation,project production and development,organization and management mode,marketing and other aspects of analysis,providing a theoretical basis for the discovery of the causes of the problems;the fifth part,through the above-mentioned Part of the performance project "Tengwang banquet" analysis of the current situation of operation,this part mainly analyzes the existing problems,and put forward the corresponding solutions to the problems,for the development of the performance project "Tengwang banquet" to provide practical guidance for reference. |
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