Study On The Characteristics Of Dance Communication In The Information Age

Dance communication is the exchange and communication of dance information.In the information age,the dance media is transforming from the traditional square and theater to the mass media and digital technology,becoming a comprehensive artistic and aesthetic activity.In the 1970 s,the emergence of the Internet changed the original interpersonal communication mode of dance,and dance could be widely spread through the third party media to break the limitation of time and space.The media convergence in the omnimedia era has given rise to the phenomenon of "dance tide" in the 21 st century,which makes the dance art face the communication challenge brought by the media change.How has the dance art changed in the field of communication? What is the particularity of dance propagation? How to optimize the transmission effect? This is a new topic of dance communication under the background of media convergence.Based on the communication of the "five W" theoretical basis and reference,a professor at the university of Tokyo suzuki yu long 14 class survey method and the "4 c marketing theory" "AIDA marketing model",etc.,using literature research,interdisciplinary research method,survey method,induction method,combining with the dance spread case,summary of the basic elements of dance spread,analyze the dance spread media integration trend,put forward the dance spread effect promotion strategy,aims at to dance spread phenomenon and theory of law to explore.