Research On Emotional Design Of Chinese Original Picture Books

Being in a diversified information trend,the people's spiritual civilization needs are increasing day by day.Compared with other paper-medium art forms,picture book,as a special art expression form in paper-medium art,its expression can more clearly and directly penetrate people's hearts,and is favored by the crowd.However,local original picture books have not yet been able to occupy an absolute advantage in the domestic original picture book market.At the same time,the research of Chinese original picture books is mainly based on experience summary,lacking planned and systematic theoretical research.The original picture book design should more consider the reader's emotional needs,which will become a new paradigm of original picture book design under the new situation.Therefore,the author will study the emotional design of Chinese original picture books from six aspects.First of all,First,combining the background of topic selection,comparing the difference between picture books and other book formats,to define the concept of Chinese original picture books.Respectively analyze the current situation of picture book creation in Europe,America,Japan,South Korea and Mainland China to obtain innovative ideas for the development of original picture books in China.Through the analysis of the current status of the thesis research,it is concluded that in the scope of research,Chinese researchers are more researching from the perspective of literature,lack of thinking about the psychological level of original picture book design and research on the emotional needs of original picture books.The design of the original picture book lacks planning and systematicity,so the author determines the topic as the emotional design research of the domestic original picture book;Second,sort out the three theories on emotional design and determine the focus of the thesis research on Pieter Desmet's "Designing Emotions" theory,classify the emotions conveyed by the picture books,and also express the emotional expression of the three types of picture book reading objects Conduct analysis;Third,based on the five inducing conditions for emotional design,analyze the advantages and disadvantages of the existing excellent original picture book design cases in China;Fourth,put forward the principle of emotional design of domestic picture books,provide a theoretical framework for specific design methods,and propose design strategies for Chinese original picture books;Finally,the specific practice and creation of the original picture book "BBB and DDD".