Study On The Project Development Of Qinghai Digital Cultural Center Of Hunan Haofeng Network Company

With the continuous rise of people's living standards,people are no longer limited to material satisfaction but more turn to spiritual satisfaction.At the same time,along with the rapid development of information technology,people's consumption patterns and consumption habits have also undergone great changes,relying more on and tending to the Internet and digital technology.At present,the traditional cultural centers have some problems,such as backward service equipment,low service level and narrow service scope.Because there is disadvantage,that the traditional cultural centers can no longer meet the needs of consumers for culture.It has become a necessary management activity to introduce information technology into the daily operation and management of cultural centers.This paper takes Qinghai Digital Culture Center project of Hunan Haofeng Network Company as the research object,and studies the development problems of this project.Firstly,the paper enumerates the background of the topic selection and the significance of the research,determines the theoretical basis to be considered on the basis of the topic selection,and makes clear the specific research content and research methods adopted in this paper through studying the relevant research results of domestic and foreign scholars.Then,this paper evaluates the feasibility of Qinghai Digital Culture Center project of Hunan Haofeng Network Company,including the general situation of digital culture project,external environment analysis,internal condition analysis and SWOT analysis.The analysis of external environment includes political environment analysis,economic environment analysis,social environment analysis and technical environment analysis.Internal condition analysis consists of three parts:project technical condition,financial budget and manpower guarantee.Then,it designs the specific project development plan of Qinghai Digital Culture Center of Hunan Haofeng Network Company,including project positioning and function analysis,platform design,project work foundation and existing conditions,and project technical route and difficulty solution.Then,the management strategy of Qinghai Digital Culture Center project is formulated,an d the project management strategy,project marketing strategy and project operation management strategy are improved.Finally,the project implementation planning and corresponding safeguards these two aspects of the content.In this paper,based on the actual situation inside Hunan Haofeng Network Company and the characteristics of the external environment,a complete business strategy and implementation plan are formulated for the company.In order to ensure the effective implementation of the plan,specific st rategic implementation steps and measures are formulated.On the basis of providing strategic guidance for enterprises,it is also hoped that this article can provide some guidance for the development of cultural industry.