Research On Financial Performance Evaluation Of TD Film And Television Company Based On REVA

China's economic situation is in a relatively stable and sustained growth state.At the same time,the film and television media industry is developing rapidly,showing a multi-point growth and rapid development trend.While strengthening supervision,relevant national departments have also launched a series of policies to promote the reform of film and television media industry,so as to promote the development of film and television media industry.It can be seen that the future development trend of film and television related industries is very good.The construction of socialist spiritual civilization in China depends on the growth and development of the film and television media industry.Excellent film and television works are conducive to the formation of social values and good social atmosphere.In addition,in recent years,some works produced and distributed by the film and television companies in China are often loved by the public,and the economic benefits continue to increase.So it is very necessary to use the correct financial performance evaluation method to understand the current business situation of the company and find and solve the problems of the enterprise itself.Therefore,choosing economic added value and its modified value to evaluate the financial performance of enterprises plays a very important role in solving the problems of investment,financing,cost control and so on.This paper takes TD film and television company as an example,through the analysis method of economic added value and its modified value,firstly,it uses the traditional financial performance in the financial performance analysis to analyze TD film and television company,including financial efficiency,capital operation,debt paying ability and development ability,and analyzes the problems in the traditional financial performance.Secondly,the modified EVA financial performance analysis method is used to calculate the economic added value and the modified value of the enterprise,and compared with the traditional financial performance analysis method.Finally,the paper summarizes the suggestions of TD group's financial performance optimization and the corresponding safeguard measures from the perspective of revised economic added value,and gives the optimization suggestions.Applying the revised economic value-added to the financial performance analysis of film and television enterprises has certain reference significance for the sustainable development of TD and even the whole film and television industry.