Research On Improving The Business Environment Of The Cultural Enterprises In Tianjin

Business environment is a systematic project involving political environment,market access,legal construction,ecological environment and social environment.It is necessary to create a high-quality business environment.A good business environment is not only a magnet to attract domestic and foreign businessmen,but also can improve the influence and credibility of the whole city.To optimize the business environment,we should pay more attention to the needs of enterprises,change the functions of the government,grasp the scale of putting and managing,practically change the thinking of government management,truly establish the concept of enterprise first,and achieve the transformation from "government questions,enterprise questions" to "enterprise questions,government questions,market marking",which is of great significance for invigorating the economy.Tianjin city clearly points out to create an international,convenient and legal business environment.As the tangible business card of Tianjin culture,cultural enterprises play a "booster" role in leading the development of urban cultural construction.Therefore,it is of great significance to study the business environment optimization of cultural enterprises in Tianjin.In this paper,the customer-oriented theory of entrepreneur government is brought into the study of the optimization of the business environment of cultural enterprises in Tianjin,using the methods of literature analysis,field interview and questionnaire survey.On the basis of relevant theoretical and empirical research,this paper constructs a research framework of business environment optimization under the guidance of demand,based on the actual situation of business environment in Tianjin and the needs of cultural enterprises,regards cultural enterprises as research samples,carries out in-depth interviews and issues enterprise questionnaires,and focuses on enterprises from the four dimensions of legal environment,government environment,market environment and social environment Survey,summarize,analyze and evaluate the actual demand and satisfaction,and accurately find the problems and short boards to be solved in the business environment of Tianjin.The survey found that after many long-term efforts,the business environment in Tianjin has achieved certain results.The overall satisfaction of cultural enterprises to the business environment is in the upper middle level.The evaluation value of Likert scale reaches 3.59,and the perception satisfaction of the four major environments of rule of law,government affairs,market and society has reached above 3(median).However,some of the reform measures have some problems,such as fragmentation,satiety and mismatch.There are some deviations between the results of reform and innovation and the expectations and demands of enterprises,which affect the sense of gain and satisfaction of culturalenterprises.Even there is a situation that "the government has enough reform momentum,and the enterprises have not responded warmly".Based on this research,this paper focuses on the establishment of Tianjin business environment optimization framework,which takes optimizing business environment as the foothold,system innovation as the breakthrough,and promoting the satisfaction of cultural enterprises as the core goal.From the four dimensions of rule of law,government affairs,market and social environment,the evaluation system of business environment optimization is constructed.In the process of optimizing the path selection,a new mode of benign interaction between government and enterprises is put forward,which can give full play to the role of both the market and the government,strengthen the communication,feedback and interaction between the government and cultural enterprises,and promote the active participation of cultural enterprises.Through the interaction of the two,we can promote the government service standards and service process reengineering,and create a business environment that is more suitable for the needs of cultural enterprises,improves the sense of acquisition and satisfaction of cultural enterprises,and more attractive to entrepreneurs and investors.Feedback on the needs and problems of standard cultural enterprises,accurately connect the optimization index system of business environment,check the gaps from the four environmental perceptions of the rule of law,government affairs,market and society,make up for the shortcomings,coordinate the optimization,and work together to promote the efficient and high-quality development of business environment in Tianjin.