Research On Business Model Innovation Of Cultural Enterprises Under The Value Chain Extended

Since twenty-first Century, the development of China’s cultural industry entered a stage of rapid development, With the development of the national economy’s status rising, the national government has put the development of cultural industry as the focus of China’s economic development in the future. With the policy adjustment, cultural enterprises will usher in a new vital force. Enterprise culture mainly refers to the management of cultural products of economic entities, compared with other traditional enterprise, its value chain is a unique properties. For culture of enterprise, business model decides the development speed and the key factors of height, influences growth and huge scale in future. In essence, the culture of enterprises is the competition of value chain and business model of competition. How to identify value-added value chain, construct the content difference, position clear and orderly competition business model has become the focus of attention of the enterprise culture.On the basis of reading a large amount of research literature, through combing the literature, this paper put forward reasonable business model innovation by the theory of value chain and the importance of the extension of value chain to the business model innovation,and build the culture of enterprise in extension of value chain, design the culture enterprise value chain extension methods. At the same time, take the culture of the enterprise value chain theory as the starting point, through the designing on the extending the value chain of culture of enterprise, construct concept model of cultural enterprises value chain and business model innovation path, and designs4kinds of business model innovation type value chain extension, namely vertical extension type, extended extension type,internal extension type,crossing extension type.In this paper, based on the38cultural enterprises of the7different kinds of survey questionnaire based on the conceptual model, the culture of enterprise value chain and business model innovation path to the empirical research on the relationship between and puts forward relevant theoretical assumptions, using the factor analysis, correlation analysis and stepwise regression analysis to put forward the related theory hypothesis to verify, verify and support the conclusion of theoretical tools and the logic of choice. The conclusion is that there is a positive correlation between the longitudinal extension of culture of enterprise value chain and vertical extension of business model innovation; there is a positive correlation between cultural enterprise value chain extension and spread and extension of business model innovation; internal extension and internal culture of enterprise value chain extension of a correlation between the type of business model innovation has a positive correlation; type of business model innovation culture and cross cross extension extending the value chain of the enterprise. At the same time, starting from the empirical results, put forward the relative strategies are of4types of business models...