Study On The Integration And Development Of Culture And Tourism Industry In She People,Lishui

With the economic development of our country,the tourism demand of the broad masses of the people has evolved from the primary stage to the middle and higher stage,and for some developed areas such as the Yangtze River Delta,Beijing,Tianjin and Hebei,the way of integrating cultural experience in tourism has become the most normal way of life.Jingning County is a She people autonomous county in Lishui.It is the only she autonomous county in the country and the only minority autonomous county in eastern China.Lishui relies on this advantage,to explore a new model of "bringing culture into life,leaving a cultural mark on development",carrier of cultural work,branding of achievements and materialization of She people culture,and to give full play to the distinctive advantages of She people cultural resources,cultural Tourism activities in She people.Lishui has taken the development of the tourism industry as the key and effective way to speed up the construction of the "magical she township,healthy and happy land" and further implement the "China she township,Small County and famous city" strategy.Obviously,the development of the tourism industry is crucial for Lishui to expand employment,adjust its structure,improve the environment,increase its income and benefit the people's livelihood.In this paper,the integration of She people culture and tourism industry is selected as the research object.Based on the study of related literature,this paper analyzes the integration development of She people culture and tourism industry in Lishui with the theory of integrated development and sustainable development.First of all,through on-the-spot investigation and the collection of relevant literature,this paper objectively and systematically analyzes the current situation of the cultural and tourism industry in She people,Lishui,lishui She people culture and tourism industry in recent years has been a certain development,but there are also a number of problems.Secondly,through on-the-spot investigation and consulting data,constructing coupling model and calculating and analyzing coupling degree,through objective analysis,it is pointed out that although Lishui has made some achievements in the integration of She people culture and tourism industry,but at the same time,there are some problems such as insufficient attention to the protection and utilization of cultural resources,low degree of integration of culture and tourism,lack oforiginality and characteristics of fusion products,single fusion path and mode.Finally,this paper puts forward the countermeasures for the integration and development of She people's Culture and tourism industry from the perspectives of government,enterprises and market.