Research On Derivatives In Film Ecology

The development of film derivatives cannot be separated from the empowerment of the films,but it is not a complete accessory to the films,the market of film derivatives should be built by the derivative copyright industry chain of a new market,with the relevant functions and attributes of the market,as well as related development model.In terms of Hollywood's film revenues,film derivatives are undoubtedly a gold mine,but in China,the proceeds of film derivatives can be almost completely ignored and do not provide a useful complement to the film industry.What causes the development of Chinese film derivatives to appear in a difficult situation? It boils down to the poor awareness of the copyright protection of derivatives,the lack of experience in derivatives operation,and most importantly,the commercialization chain of derivatives copyright has not been built.Based on the two directions of the operation and derivatives industry chain,this paper uses the ecological perspective to analyze the creativity and marketing of film derivatives at the operational level,explores the construction of the derivatives industry chain at the copyright level,and tries to find the hard way to crack the development of derivatives.