The Construction Of The Discourse Power Of The Communist Party Of China From The Controversy Between Xinhua Daily And Ta Kung Pao(1941-1948)

Discourse is an important means and carrier of the spread of ideology.Any political party and group must have the discourse power,in order to convey its value ideas and thought propositions to its internal members,the public,the society and achieve the purpose of maximizing the dissemination effect.Therefore,from the day of its establishment,the Communist Party of China(Later abbreviated as "the CPC")makes great efforts to the control and construction of the discourse power.In the 1940 s,the CPC took the party newspaper "Xinhua Daily" as the carrier of propaganda,and the "Ta Kung Pao",which advertised itself as "super-partisan",but actually depends on the Kuomintang,launched a fierce focus on the three issues of "the behavior of the CPC in the War of Anti-Japanese","The responsibility of the civil war between the Kuomintang and the CPC","the Northeast area situation problem",fierce controversy.During the controversy,the CPC cleverly used a variety of methods and means to propagate its political ideas and revolutionary ideas,implement these propositions,which include solidarity against Japan,save the nation from survival,oppose civil war,political democracy,and peacefully build the country,etc.The CPC gradually won the support of the people,and finally be successful to the discourse power.This article mainly studies the controversy in the 1940 s by in-depth analysis of the public opinion struggle,between "Xinhua Daily" and "Ta Kung Pao",discusses the significance and far-reaching impact of the controversy,summarizing the historical experience of the construction of the discourse power of the CPC in this controversy,and drawing the enlightenment of the controversy on the construction of the discourse power of the CPC,and supplying directions and references for the construction of the discourse power of the CPC.This article is divided into six parts,their basic content are as follows:The first part is the introduction of the research.It mainly elaborates the reason and worth of the research,the present status of the research,the methods used in the research,the innovation and shortage of the research,etc,and makes an overall evaluation of the controversy between "Xinhua Daily" and "Ta Kung Pao".The second part is the background of the controversy between the two newspapers.Briefly describe the general situation of "Xinhua Daily" and "Ta Kung Pao" and the historical sources of the controversy between "Xinhua Daily" and "Ta Kung Pao".Introduce and analyze the four pivotal reporters in the controversy: Zhou Enlai,Lu Dingyi,Zhang Jiluan,Wang Yunsheng,in order to more fully show the background of the controversy between "Xinhua Daily" and "Ta Kung Pao".The third part is the process,consequent and significance of the controversy between the two newspapers.Through a comprehensive combing and analysis of the three controversys between "Ta Kung Pao" and "Xinhua Daily" in the 1940 s,the whole history of the controversy was shown,which provided a historical basis for the analysis of the construction of the discourse power of the CPC.The fourth part is the goal principle and realization method of the discourse power construction of the CPC during the controversy.Through comprehensive historical data analysis and theoretical supplements,the theory and reality are combined to analyze and summarize the goal principles and realization methods of the construction of the discourse power of the CPC.The fifth part is the experience and enlightenment of the construction of the CPC's discourse power during the controversy.In terms of the aspects of ideology,value orientation,ideological height,context of the times,and public opinion guidance,we summarize the enlightenment from the experience of the construction of the CPC's discourse power during the controversy.The sixth part is the conclusion of the research.This part is a summary of the major completions of the whole research.It mainly summarizes the major impact of the controversy between "Xinhua Daily" and "Ta Kung Pao",and the empirical enlightenment on the construction of the discourse power of the CPC,as well as the guiding significance of the the currently construction of the discourse power of the CPC.