Study On The Development Of The Integration Of Culture And Tourism In Taishun

The implementation of the strategy of Rural Revitalization is the need of national and social development.The comprehensive promotion of the deep integration of culture and tourism is an effective carrier to promote the Rural Revitalization.It can expand domestic demand,promote the steady and rapid economic development,and make the rural primary industry such as agriculture,forestry,breeding industry as the main body to the tourism,service industry and other secondary and tertiary industries.How to thoroughly implement the concept of "green water and green mountains are golden mountains and silver mountains",comprehensively promote the development of rural cultural tourism,realize the deep integration of cultural industry and tourism industry,explore the effective path of cultural tourism integration,comprehensively promote the local economic growth,and make cultural tourism become the pillar industry of rural areas,is a very important topic of common concern of academia and government.Based on the important background of the national comprehensive implementation of the Rural Revitalization Strategy and the establishment of the Ministry of culture and tourism,this paper conducts a systematic study on the integration of culture and tourism in Taishun County.Through the literature research method,this paper systematically combs the research results on the integration of culture and tourism at home and abroad,and defines the related concepts of culture industry,tourism industry and industry integration.Through on-the-spot investigation,we have made many in-depth investigations and researches on the integration of culture and tourism in radon spring Yunlan leisure Rural Revitalization demonstration belt and cultural Rural Revitalization demonstration belt.We have a comprehensive understanding of the current situation of the integration of the local two industries,and have made in-depth analysis on the measures and relevant favorable conditions for promoting the integration of culture and tourism in Taishun County.The research finds that the main role of Taishun in promoting the integration of culture and tourism is to promote the integration of culture and tourism The necessary conditions are: favorable national and local policy support,rich cultural relics,intangible cultural heritage and ancient villages,and increasing efforts in culture and tourism integration and cultivation.It is also found that in the process of the construction of the Rural Revitalization demonstration belt in Taishun County,the culture and tourism industry continues to accelerate the integration and development,and the integration and exploration of the top ten culture and tourism festival activity brands are relatively successful.By using interview method,this paper makes in-depth interviews with the leaders and heads of departments,such as talent Office of Organization Department of Taishun County Party committee,Rural Revitalization Office of agricultural and rural Bureau,cultural,radio,television,tourism and Sports Bureau,and radon Management Committee of the corridor,as well as the cultural tourism talents and Rural Revitalization talents at the grass-roots level.Based on the results of the interviews,this paper analyzes the existing problems in the integration of culture and tourism in Taishun County,and concludes that the integration of culture and tourism in Taishun County is feasible There are some problems,such as low integration mode and efficiency,fragmented development,insufficient integration degree,insufficient cultivation of cultural and tourism talents,etc.Secondly,based on the relevant research results at home and abroad,this paper analyzes the problems existing in promoting the integration development of culture and tourism in Taishun County,and concludes that the construction of characteristic culture and tourism towns in Taishun County is not well identified,the culture and tourism IP has not been launched,the system and mechanism of the culture sector has not been straightened out,the long-term development mechanism of culture and tourism industry has not been improved,the culture and tourism practitioners are in short supply and the quality is not high There are eight factors,such as the lack of funds for the development of culture and tourism industry,the lack of deep thinking on the concept of promoting tourism by culture,and the lack of deep planning on the concept of promoting culture by tourism.Finally,based on the industrial integration theory,public goods theory and sustainable development theory,combined with the analysis of the problems and causes of the integration development of culture and tourism industry in Taishun County,it is proposed to do a good job in top-level design,strengthen the IP marketing of culture and tourism,optimize the system and mechanism,cultivate the market main body,strengthen the construction of talent team,optimize the investment and financing environment,highlight the key points of integration,and make a big culture and tourism brand Some pertinent and operational suggestions are put forward.