Research On The Visual Graphic Design Of Regional Dialect From The Perspective Of Semiotics

Under the impact of the wave of policies to promote mandarin,many regional dialects have been gradually forgotten by people,and dialects have become an endangered regional culture.However,how to inherit and innovate regional dialects has become a problem worthy of our attention and consideration.Dialect culture has a long history and profound cultural deposits.It is an important part of regional culture and the most powerful tool to carry rich folk culture.Dialect is an important part of regional culture and plays a vital role in the spread of regional culture.Although there are experts and scholars studying regional dialects,most of them are partial,one-sided and non-systematic visual presentation from the perspective of language category or font design,lacking the depth of historical culture in regional dialects and the systematic visual graphics of regional dialects.This study mainly focuses on two key points for in-depth exploration: first,the semiotics theory is sorted out,and the knowledge points of semiotics and design are integrated to make semiotics the theoretical basis for the in-depth study of design broadcasting;Secondly,semiotic theory is used to interpret a series of design activities,and systematic analysis is made on the construction and significance of visual symbols,so as to provide a semiotic perspective and method for future design activities.Therefore,this article from the perspective of semiotics and design,with regional dialect as the beginning of study,through the perspective of semiotics visual graphic design conception of regional dialect,the regional dialect the "language" translated into "visual symbol" transmission and communication,eventually achieve regional dialect with the purpose of "visual symbol" save.At the same time,the visual translation of regional dialects and the use of visual graphic symbols to build a medium for information exchange between the audience and regional dialects are undoubtedly a beneficial attempt to promote the establishment of interactive relations between regional dialects and the audience,and stimulate the audience’s interest in regional dialects.Make up for the lack of research on the graphical design of dialects,expand the audience of regional dialects,break through the limitation of human communication,realize the exchange and transmission of information between different regions,carry forward the unique regional dialects,andpromote the inheritance and transmission of regional dialects.