The Effect Of Facial Color On The Perception Of Facial Attractiveness

As an obvious overall facial feature,facial attractiveness not only conveys a lot of individual information,but also affects social activities such as communication and interaction,mate selection,employee employment,election and voting.Given the importance of facial attractiveness,it is important to study the factors that influence it.Among the many factors affecting face attractiveness,face color is an important carrier to convey face attractiveness information.Therefore,this study explored the influence of face color on face attractiveness perception in Chinese cultural background.This study sets up three experiments to explore the above problems.Experiment 1 repeat added on the basis of predecessors' research for face brightness control,not only to once again to "red" is verified,also explored the Chinese culture under the background of the existence of a "white" halo effect,and the effect of "red" and "white" effect size were compared,further discusses the difference in face appeal;Experiment 2 divided the experimental materials into high and low base attractiveness,and gave them the same color treatment as experiment 1,in order to verify the influence of the basic attractiveness of different faces on the "red effect" and "white effect".In experiment 3,by letting the participants independently adjust the change of face color,the author explored whether the forced selection task had an impact on the experimental results,and improved the reliability of experiment 2 results.In this study,the program of experiment 1 and experiment 2 was programmed by e-prime 2.0 software.After the instruction was presented,the "+" of 500 ms was displayed in the center of the screen,followed by the side-by-side presentation of two faces.The participants had to choose the face pictures they thought were more attractive and press buttons to respond.Experiment three program compiled by Matlab software 2016 b,rendering instructions,the screen may appear a face image,face images below,there are two black slider,in the process of two sliding block sliding,the color of the face image change,participants can adjust the color of the face,when think the maximum appeal of the face,click "ok",then to adjust the next face;The experimental data were analyzed by SPSS 22.0 software.The results of this study found that :(1)in the Chinese cultural background,both red and white have an impact on the perception of face attractiveness;(2)when the basic attractiveness of a face is high,adding a certain degree of red to the face will lead to the increase of its attractiveness;(3)whether the basic attractiveness of the face is high or low,adding white to the face will lead to the increase of its attractiveness;(4)compared with red,the white variation of the same unit in the face has a greater impact on the attractiveness of the face.The results of this study show that,for individuals in Chinese cultural background,the increase of red and white in faces can increase the attractiveness of faces in different degrees.And compared with the red,the white changes have a deeper and larger impact.Embodied in: white in the face of increased would result in higher face attraction,and is not affected by level based attractive faces,and the increase of red face while will result in higher face attractive,but the impact will not only affected by the basic appeal high and low,but also to increase the size of the red has a more strict requirements,not too big.This conclusion not only further improves the previous research,but also provides experimental evidence to support the strong preference for white faces in Chinese people,and complements the previous explanation based on experience.