Exploration Of Font Design Based On Chinese Traditional Festivals

The font is not only the carrier of culture and information dissemination,but also the creative expression of the designer.The structure of the font is as important as the cultural information conveyed by the font.With the rapid development of the era of science and technology,people’s lives are becoming more and more technological,and the global cultural temptation after life is prosperous makes traditional Chinese culture face the test of "respecting the foreign",and it also leads to more and more traditional cultures that have been simplified and lost.In traditional culture,festivals and fonts are the main aspects that embody the Chinese humanistic spirit.From this,the author puts forward the cultural concept of "character +" and explores the cultural communication created by the combination of words and concepts.Since 2006,the country has advocated the public to attach importance to traditional festival culture,but traditional festivals are still in a sluggish state.It was not until the "Dragon Boat Festival" was first registered by South Korea that it really aroused people’s thinking about traditional festivals.Through theoretical analysis and market product research,it is found that due to the lack of culturality and creativity of market festival products,the inheritance of traditional festival culture has stagnated.How to integrate the traditional festival culture that contains the historical and humanistic spirit with modern society has become a problem facing the confidence of the current national culture.In response to the country’s call to inherit excellent traditional culture and strengthen cultural soft power,"national tide" has become the hottest topic of the moment.Combining traditional festival culture with font design and integrating cultural spirit into brand image and products can not only effectively enhance brand vitality,but also add social added value,and make festival products no longer a money-making tool lacking cultural connotations.From this,the author puts forward the festival culture brand of "Word + National Tide".In the "Internet+" technological society,festival texts are used to help traditional festivals carry out cultural transmission,so that more people can actively understand the stories and humanistic spirit behind the festivals through Chinese unique cultural symbols.The author believes that it is possible to add new styles of traditional cultural inheritance while feeding back cultural innovation.Through competitive product analysis and market positioning in the thesis,the main design ideas of cultural brand design are determined.Try to organize and express traditional festival elements through visual symbols,and explore the prospects for the inheritance and development of festival culture based on cultural spirit.The cultural brand of "Word + Guochao" emphasizes the shaping and expression of the humanistic spirit,and conveys the festive cultural spirit and the beauty of font form under the expression of vivid and joyful element symbols.Through the design methods that conform to the aesthetics of the times,the historical significance,humanistic feelings and spiritual connotation of the festival culture are spread.To achieve the purpose of spreading and protecting traditional festivals through the shaping of brands and series of products.