Visual Design Of Festival Tourism Brand In Bajiaoping Village From The Perspective Of National Cultural Creativity

The national cultural creative industries are established and developed on the basis of national cultural.Combining them can allow the national cultural industry to quickly integrate into and adapt to the market of commodity economy,especially the material industry in national culture.National cultural creativity is different from other cultural ideas,it is even more distinctive in its nationality and culture.The formation and development of its industry is based on the design of the nation.In the way of development,we must build a platform for national creativity.Maintaining a national sentiment is a matter of pursuing the true nature of the nation and the integration of knowledge and action.Design products that meet local needs and market value.Create a mechanism for the linkage among government,inhabitants,capital,cultural entrepreneurs,and traders.At the same time,formulate development strategies for the protection and service of local resources.In recent years,the concept of festival tourism has been proposed.People are no longer satisfied with simple landscape travel.They are beginning to pursue activity-experiential travel forms that can express emotions.The festival tourism is to show local festivals and special events or activities to tourists in the form of tourism.It is developed by the government or a local organization,to promote the development of the local economy,gain competitive advantages in local areas,stimulate the participation of local people,attract large numbers of talents and invest in construction,etc.Combiningt traditional tourism ' with 'local holiday experience' and promoting 'guiding and satisfying' tourism behaviour.Driven by the market economy,the development of festival tourism also transforms from ordinary experience to market-based product development,which has an impact on the local economy,society and culture.The national festival tourism brand image is integrated into the tourism image system(TIS),and the system is positioned and designed from various aspects,which involves Mind Identity,Behavior Identity,Visual Identity,Hear Identity,and Folk Identity.In order to create a unique brand for the national festival tourism brand.Through the visual design of the national festival tourism brand image,the cultural phenomenon in national areas is displayed,so that the traditional culture and art of the nation can be displayed and recognized in front of the world,and the national culture and art can be better inherited and spread.The use of nationality to promote tourism,the national spirit to set the stage,national cultural speeches,national art performances,and promote the economic development of national regions.This article takes the Miao ethnicity festival tourism activity in Bajiaoping Village of Luxi County as an example,and it uses related theories of national culture creative industries,festival tourism and visual design of festival tourism brand.Through the analysis of the resources of nature,landscape,humanities,culture and industry in Bajiaoping Village,the current development and resources of the festival tourism in the village will be evaluated,thus positioning the festival tourism brand in this Village.At the same time,combining Art Semiotics and the theory of Aesthetic Paradigm of Aesthetic Consciousness of Miao Nationality,it created a unique brand visual image for the festival tourism in the village.In order to summarize the design path of the visual image of a resourceful festival event brand,and showcasing the road to branding festival tourism in Bajiaoping Village has brought vitality to its festival tourism.