Research On The Narrative Strategy Of Animation Short Film In The New Media Environment

With the development of Internet technology and the popularization of mobile intelligent terminals,new media has become the mainstream media of contemporary information communication,and has given birth to the characteristics of convenient,fast and efficient information communication.As an important part of animation,animation short film produces new characteristics from narrative strategy under the influence of new media environment.Under the new media environment,the animation short film is not only an artistic means to express ideas,but also a main way to spread information,popularize knowledge and promote business.As a comprehensive art form,animation has great advantages in the audience,market,expression and other aspects.Many businesses and media use the advantages of animation to promote themselves.Animation short films make commercial advertisements more rich,colorful and dynamic.Whether it's for business,culture or education,for animation short films in the new media environment,it's not only the production level and quality of short films,but also the quantity of communication and the feedback of the audience.In other words,the animation short film in the new media environment can not be separated from the audience,purely as a work of art to express feelings and feelings,but rely on the audience,so that it can become a commodity that can be transformed into economic benefits.Narrative mode is an important part of animation short film,and also the main form of communication between animation short film and audience.It is the key to the success of an animation short film.Animation artists should apply different narrative strategies to different communication environments and audience groups to increase the attraction of animation clips,so as to achieve the production purpose and the best communication effect.It is obviously difficult for animated short films to grasp the audience's psychology and effectively transmit information in a very short time.At present,most of the animation works that are widely active in the new media environment are short in length,well produced and in various forms.In order to let the animation short film play its advantages in the new media environment,such as the integration of itself and modern technology,unlimited production methods,animation artists have explored a series of creative strategies,such as the combination of rational thinking of technology and perceptual thinking of art,but it is themost basic and important narrative strategy.What kind of stories to tell and how to tell them are the most important for the development and dissemination of animation short films.In this paper,through collecting the successful animation short films widely spread in the new media environment,integrating and studying their narrative strategies into a written theory,which is applied to the next In day,we explore the changes of narrative strategies of animation short films under the influence of new media background,and find a shortcut of narrative strategies for animation short films living in new media environment.