Research On The Transmission Of Traditional “Yi” Culture In Domestic Animation Movies

The excellent domestic animated movies have succeed in box office and public praise in recent years.Most of animated movies are based on Chinese story and the traditional Chinese culture,which is the powerful improvement and culture revitalization of Chinese traditional culture,like the traditional culture wave in decades.“Yi”,as the viewpiont of Chinese traditional value,is one of the expressed themes of the domestic animated movies.The research would begin with the moral concepts,“appropriate”and “suitable”,as the core concept.Then “Yi” would be elaborated with modernity in four dimensions,justice,etiquette,benevolence and personal righteousness.“Justice”,the final target would be considered by two aspects,individuals and society,it constitutes explanation of the ongoing new era of “Yi” by author,which represents the implied theme of “Yi”,“etiquette”,the norm and order of reaching the goal of justice,“benevolence” and “personal righteousness”,the demands of society norm and individuals order.Based on the concepts,the research would pick four domestic animated movies,?Monkey King: Hero Is Back???White Snake???Big Fish & Begonia?and?NE ZHA:I am the destiny? as the objects,to study the expression and dissemination in the movies of “Yi”,the research would be based on the text mining.With the aspect of justice,the animated movies pay more attention to disseminate the culture of “Yi”,carrying forward the law of heaven,punishing the evil and promoting the good;with the aspect of etiquette,the animated movies show the culture of “Yi”,harmonizing all things and pursuing fair sequence;with the aspect of benevolence,the animated movies demonstrate the culture of “Yi”,being gentle and pursuing the beauty of human-being;with the aspect of personal righteousness,the animated movies present the culture of “Yi”,pursuing freedom and self-consciousness.With the data analysis of the questionnaire of the “Yi” culture,the results demonstrate that the dissemination effect is positive and significant of “Yi” culture in domestic animated movies,the expression of the “Yi” culture by the animated movies for audience is clear and productive,which also resonate with audience.On that basis,the relationship between the dissemination effect of “Yi” culture and the age,gender and education level of the interviewee through the deep analysis of the data.With the calculation of the data,the audience with different age,gender and educational level would accept the traditional “Yi” culture and the dissemination.The data analysis of the questionnaire and the popularity of four domestic animated movies both prove the extensive dissemination of the “Yi” culture in domestic animated movies.The dissemination of “Yi” culture is of great significance for constructing a better national image,enhancing the confidence of the socialism culture,as well as establishing correct values for juvenile.