The Construction Research On The Government's Credibility Under New Media Environment

As a theme which has been digged into for a long time,the study on the government's credibility by domestic and foreign scholars has gone further with the development of times.Last century,the outbreak of several crises in the West made people abroad question the government's power,and exercise the political power to maintain their own interests.The consequence is that the government began to put the construction of its own authority and influence in the important position,along with the new public management movement globally in order to perform their duties better,provide public services and improve public satisfaction.In contrast,people in our homeland seems to forget their basic rights given by law from the constraints of historical and realistic conditions,indifferent from participating in politics,when governments took the initiative of public trust.However,new media based on Internet technologies swept around the world,changing our normal life along with the awakening of political consciousness.Then comes to us the two-way era of the political relationship between the people and the official.As is known to all,the Internet is a double-edged sword.The new media which takes the advantage of Internet also has its pros and cons.This paper aims to analyse the opportunities and challenges facing the government's credibility with the development of new media,and put forward some questions the in the construction of govenment's credibility.First,after the review of academic development about new media and government's credibility,this paper introduces the two basic concepts from my own point of view,put forward the new connotation of public trust given by new media.Second,elaborating the opportunities and challenges that public trust faces:This paper analyses the opportunities in the terms of objects and states the challenges in the terms of channels,speeds,contents and the environment of the news dissemination.Finally,after pointing out the problems when constructing from the two influential factor-government capacity and public cognition ability,the paper raises some suggestions:such as improve the ability of using new media by government,strengthen the sense of responsibility on public opinion,promote the anti-corruption and strengthen power supervision,take the initiative to open governmental information,check the internet information reasonably,enhance the capacity to handle emergency affairs,and so on.Hoped that as the way to change people's lives and political consciousness,the new media also could serve as the tool of government propaganda about their own image and shaping the authority and social influence,transforming the traditional mode of political relationship into the equal and friendly interactive atmosphere,so as to be helpful for our socialist democracy construction.