The Construction And Promotion Research Of Local Government Credibility Under The New Media Environment

With the rapid development of modern information technology and information technology, informatizationlized level is higher and higher, the hardware and software update speed accelerating, various forms of new media means also emerged, diversified media and huge virtual space profoundly affects people’s real life, a lot of network information to people around the world to get to know each other. However, with the rise of the network and popularization, the large number, involve wide, strong influence Internet population is a new media convey their interest demands, and through the Internet and its various new media means to participate in the political construction, social management, etc. In this process, some local governments in response to network events, sensitive topics or public emergencies exhibited by coping the lag, the vacancy and the powerless, in response to poor dishonest behavior, in large range and extent of the interaction between the government and the people become passive and ineffective. to cause a decline in the credibility of the government. As the core of the social credit system, the decline of the government’s public trust is bound to affect the government’s public policy, thus affecting the stability and development of society. Therefore, some local governments lack of credibility to the new media environment under the current situation and how to improve the credibility of local government, and local government how to actively adapt to the new media environment and the social public interaction effectively, improve the level of administrative problems such as the research has important practical significance.This article through to the last century since the domestic and foreign well-known experts and scholars on the research of the government credibility, for the local government in the social management under the new media environment, the present situation of the execution of public policy, existing problems, and combined with recent years me some local government handling beneath the government credibility of network public opinion in the typical cases, analyze the reasons for these problems. Consider all factors, we concluded that local governments can shift from responsibility definition, function, legal construction, government information publicity, government crisis management, public opinion disposal and improve the quality of civil servants to take steps to improve the government credibility.