Research On The Credibility Of Local Government In We-media Age

The development of information technology is profoundly changing people's social life,especially the rise of the we-media platform represented by micro-blog,WeChat,BBS and so on,marked by the arrival of the era of we-media." Everyone is a reporter" in the we-media era,each public is the publisher of information,but also communicators of information,can be free to publish a view of an event,so some social hot spots may become the focus of public opinion in a short period of time.The local government must govern,correctly guide the network public opinion,purify the ecological environment of public opinion on the Internet.The we-media is both opportunity and challenge to the credibility of local government.On the one hand,we need to realize the dynamic supervision and promote the interaction between local government and the public;on the other hand,the spread of false information affects the local government image and unexpected events to challenge the local government's ability to respond to the credibility of the local government.Therefore,it is of great practical significance for local government to adapt themselves to the era of we-media and to enhance their credibility and to reshape the new image of local government.On the basis of the analysis of the concept and characteristics of the we-media and the credibility of local government,this paper analyzes the development process and achievements of the credibility of local government in the we-media era.Then it points out the problem of the credibility of local government in the media era,that is,the lack of response to the crisis of network public opinion,which leads to the decline of public credibility of local governments;the lack of transparency in information disclosure,which leads to the reduction of public trust in local government;the response to passive lag,which leads to the damage to the image of local governments and the lack of self media capacity leads to lower public satisfaction with local governments.Then it analyzes the reasons for these problems,including the lag of local government administrative ideas,the unsound construction of the local government system,the unsound laws and regulations related to the media,and the lack of professional talents from the we-media.Finally,this paper puts forward the countermeasures to promote the credibility of local government.Through the transformation of local government administrative concept,the construction of local government system and the development of local government's ability to use themedia,the public trust and support are obtained,the new image of local government is re-established,and the credibility of local government is continuously promoted.