The Research On Government Communication Of The Low-carbon Concept

Traditional high-carbon way of economic and social development in our country have brought increasingly serious economic and social environmental problems.These problems seriously threat people's living environment and social sustainable development.the low-carbon concept represented by low-carbon economy,as a kind of green development concept which can effectively promote the whole society's energy conservation and emissions reduction,began to be regarded and accepted by the people.Under the great need of low-carbon concept transmission,the government as the main body of public management in our country,should keep up with the trend of the low carbon development,develop the low carbon industry,and constantly promote the transmission of the concept of low-carbon development.In government subject analysis,Combined with the literature method and field research,this paper explores the government's low carbon concept of the spread of the functions and responsibilities,and analyzes the central and local governmental organizations and their specific responsibilities in details(first chapter).In this paper,the functions and responsibilities of the government spread of low carbon are determined,and to some extent the government internal organizational structure of low carbon communication is presented;In low carbon content,combined with China's actual low carbon spread,this paper summarizes three types of the low carbon content: low carbon economy,low carbon public management and service,low-carbon lifestyle(chapter 2);this paper presents the government the spread of low carbon content framework;In the route of transmission parts,according to the content of the government's low carbon content and the depth interview,this paper comprehensively reviews the eight ways of the government's low carbon transmission(chapter 3),analyzes how the government spread the message of low carbon through the spread of the transmission route;In terms of communication effect,combined with the survey results,this paper analyzes the public awareness of the concept of low carbon communication and effect evaluation(chapter 4);Based on the analysis of public effect and depth interview content,this paper analyzes the government low carbon concept spread work results and existing problems(chapter 5);According to specific problems,this paper put forward the principle of the low carbon concept spread countermeasures(chapter 6),and hope that through targeted strategy to improve and perfect the government low carbon concept spread work help.Our government as the leader and facilitator of communicating low-carbon concept,transmitted low-carbon economy concept,low-carbon public management and service concept,low-carbon life concept to the public through social development plans,laws and regulations,industry standards,product planning and practice of public service,government management concept and management measures,publicity department,school education,mass media.Through on-the-spot interview and public effect survey,this thesis found that the government of low-carbon concept spread the initial results: green information significantly increased;low-carbon ideas further improved,the public began to practice low-carbon;low-carbon society interactive public space is formed.But at the same time,problems of the spreading of low-carbon concept remain to be emphasized;boring content,single form,operability is not strong;mass media and new media remain to be strengthen;understanding of audience accept psychology,inadequate public participation;evaluation,feedback,accountability mechanism is not perfect etc.exist.Finally,in view of the government's problems in the low carbon concept spreading,this thesis puts forward three basic communication principles of organizational network combined with media network,idea spreading combined with behavior spreading,normal communication combined with hot spot communication,and strengthening government low-carbon demonstration,improving the quality of delivering content,enhancing the communication of mass media especially new media,paying attention to the audience-center-communication,perfecting countermeasures and suggestions of the construction of transmission security system of the government.