Study On Social Moral Responsibility Ofpublic Figures Under New Media Environment

Public figures play a very important role in the current social life,and their moral behavior has a more obvious role in the social public.However,there are a large number of public figures in the real world who are morally anomie.These ethical anomie actions have brought about a great negative impact on society.This is very unfavorable for building social moral order and raising social moral standards.Especially in the context of today's new media environment,public figures have an increasingly stronger moral influence on society,and the emergence of public figures as a social role has a very close relationship with the development of new media.Therefore,it is very necessary for us to combine the current environment of new media and grasp the connotation of social moral responsibility of public figures to analyze the status and causes of the moral responsibility of public figures and find out the corresponding solutions.This article begins with the basic concepts of the social moral responsibility of public figures,and contacts the background of the current new media environment.It clarifies that the public figures bear the basic social moral responsibility and the lofty social moral mission.In addition,by analyzing the phenomenon of the lack of responsibility of some public figures in the real world,combined with the basic moral responsibility of public figures and the lofty social moral mission,the paper analyzes the political,economic,and cultural aspects of public figures in society.The lack of moral responsibility at the main level,etc.,summarizes the basic status quo of the public moral responsibilities of public figures,and the negative impact on society.Then,through the appearance of these problems,the author analyzes the reasons for the social moral responsibility of public figures from three aspects: the challenge of public moral responsibilities,the lack of public moral responsibility,and the lack of social objectivity.Finally,combining the status quo and the reasons of the social moral responsibility of public figures,this paper starts from the two dimensions of moral self-discipline and social heteronomy,and gives a way to reconstruct public moral responsibility.This article starts from the arguments of public figures on social moral responsibility and uses the principles of ethics and journalistic communication to interpret the concepts of new media,public figures,and moral responsibility to clarify the social morality of public figures in the context of new media.The connotation of responsibility,as well as the analysis and analysis of the problems existing in the moral responsibilities of public figures under the new media environment,will explore ways to solve the problem of social moral responsibility of public figures.Theoretical research on the moral responsibility of public figures will not only benefit the discipline construction of ethics,but also have a strong practical significance for the deep implementation of the ethical construction of citizens.