Research On Shaanxi Rural Consumption Environment Based On Marx's Consumption Theory

This paper researches the improvement and construction of Shaanxi rural consumption environment from the perspective of Marx's consumption theory.Marx's theory of consumption is a set of complete and systematic theory,it mainly relates to the following five aspects which are the relationship between consumption and production,the relationship between the natural environment and consumption,consumptive power,consumer credit and consumption concept.Starting from the realities of Shaanxi rural consumption,guided by the Marx's consumption theory,it has great theoretical and practical significance to make reasonable countermeasures to improve Shaanxi rural consumption environment on promoting the construction of new socialist countryside.Consumption is always driving force of economic growth.So nowadays in the development of market economy,we can't improve people's living standard without consumption,which enriches people's material and cultural life and builds a moderately prosperous society.However,people's consumption behavior happens in a certain environment,so environmental quality is a very important factor affecting the quality of consumption.So,creating a good consumption environment can guarantee to promote human's all-round development and ensure economy to operate smoothly and to set up a harmonious socialist society.However,the current consumption environment in rural areas of Shaanxi is not satisfactory and there are many problems.For examples,the serious damage to the natural environment,the lag of infrastructure construction,underdeveloped modern logistics system,unregulated market economy,low disposable income of farmers,the inadequate rural social security,lower education,laggard consumption concept and consumption pattern,and so on.The above factors make consumer environment one of the bottlenecks of the growth of Shaanxi rural population consumption demand.Base on the above analysis of the current situation of Shaanxi rural population consumption environment,this paper puts forward some relevant countermeasures to improve Shaanxi rural consumption environment in three levels:natural environment,social environment,and cultural environment.Firstly,to improve rural consumption natural environment in the following ways:improving farmers' awareness of environmental protection,carrying out publicity and education,and implementing policy education.Secondly,to improve rural consumption social environment in the following ways:accelerating rural infrastructure development,strengthening rural market development,improving social security measures,and boosting the income of farmers.Finally,to improve rural consumption cultural environment in the following ways:increasing investment in education in rural areas,improving farmers' cultural educational,transforming farmers' consumption concept,and standardizing farmers' consumption behavior.This paper uses three methods of investigating document,generalizating,combining theory and practice to analyze and research the current situation of Shaanxi rural consumption environment.Under the guidance of Marx's consumption theory,this paper analyzes the restricting factors of Shaanxi rural consumption environment and explores the countermeasures to improve Shaanxi rural consumption environment.The full text is divided into five parts.The first part is the introduction,which expounds the research significance of Shaanxi rural consumption environment,comprehensively elaborates the domestic and foreign research on consumption environment,and introduces research content and methods of this paper.The second part is mainly about theoretical introduction.It Defines the concept of consumption environment,teases out the theory of consumption environment,expounds the content of consumption environment construction and the importance of improving consumption environment,organizing the main content of Marx's consumption theory and its development in China,then states its guiding significance to the construction of Shaanxi rural consumption environment.The third part summarizes the current development and consumption level of Shaanxi rural economy,analyzes the current situation of Shaanxi rural consumption environment,and analyzes the factors that limit the construction of Shaanxi rural consumption environment.The fourth part explores the countermeasures to improve Shaanxi rural consumption environment and puts forward some feasible suggestions.The fifth part is the summary and outlook of the whole paper,which summarizes the main conclusions of this paper and expatiates on the outlook of Marx's consumption theory and rural consumption environment construction.