Research On Network Privacy Protection In Big Data Era

With the rapid popularization of network technologies,the emerging concept of "big data" is increasingly being taken seriously.The era of big data has greatly facilitated the communication between people,and has provided many benefits to the society.However,with the collection of information and the proliferation of information,personal privacy of the Internet is extremely vulnerable.In the era of big data,people's daily lives are increasingly dependent on the Internet,and as a result,many trajectories of their own are left in the online world.Because of the inability to protect the technology,it is inevitable that people's Internet privacy is compromised.In the era of big data,the protection of personal information is more inclined to protect its commercial value.In contrast,the traditional theory of personal information protection considers that personal information does not have commercial value content and cannot provide benefits to society.The commercial value or social use value of personal information is often overlooked.This is extremely important for protecting personal network privacy.Adverse.In order to better protect the privacy of an individual's network,it is necessary to continuously promote the protection of online privacy rights.The article first discusses the related theoretical issues of privacy rights and the new features of privacy rights in the era of big data.Then it analyzes several common ways of encroaching on the privacy of the Internet in the era of big data,and elaborates the necessity of protecting the privacy of the Internet under the era of big data.Then it analyzes the current status of our country's protection of the privacy of the Internet,and summarizes the existing problems.Finally,from the aspects of formulating a special network privacy protection law and clarifying the applicable rules of online privacy protection,we propose useful suggestions for improving China's online privacy protection.