The Credibility Crisis Of Internet Fundraising Platform And Its Countermeasures

Modern philanthropy has an irreplaceable special value,whilst it provides material security,it also conveys spiritual forces such as mutual aid,fraternity,respect,tolerance and hope.It also has a multiplier effect and advances the processes of harmonious society in our country.The realization of a well-off society in an all-round way is inseparable from the vigorous development of philanthropy.It is true that the rapid development of internet technology will increase public participation and accelerate the transition from tradition to modern philanthropy in China.However,judging from the operation of the 13 online fundraising platforms,due to the imperfect regulatory system,asymmetric information between supply and demand as well as other reasons,such as fraud and disputes,the credibility of the online fund-raising platform is at risk.The impact is extensive and far-reached.How should internet fundraising platform deal with such issues?The existing literature does not provide a clear approach to the transition.Hence,This is the value of this paper.On the basis of systematically combing the relevant research literature at home and abroad,under the guidance of trust theory and voluntary failure theory,this paper carries out a social questionnaire survey on the credibility of many online fundraising platforms,combining with a deep understanding of easy funding.This paper comprehensively evaluates the status quo of the credibility of the network fundraising platform,analyzes the causes and possible negative consequences,and finally puts forward the countermeasures for the credibility crisis of the network fundraising platform.The concrete viewpoint is as follows:the reason why the online fundraising platform will appear credibility crisis is not only due to the value of modern charity has not been popularized,"stranger ethics" is still immature and lacks integrity environment and other various subjective reasons,but also due to the network platform transportation.The professional degree of work is not high,the management system is imperfect,the supervision mechanism is insufficient,the system construction lags behind and the information is not called upon.The network fundraising platform should be optimized and developed from four aspects:basic engineering construction,guaranteed engineering construction,radical engineering construction,upgraded engineering construction,perfection of supervision mechanism,enhanced organization ability and strengthened cooperation and interaction to manage and prevent the crisis of public trust.