| MQ law firm is one of the most early a small and medium-sized law firm penzer,from start to now it has a long history of the development,through continuous reform and development,taking shape,in the local has certain influence.But in recent years,the number of the scale and the business has always maintained,determination of the lack of market orientation and development goals.For a small and medium-sized firms,how to face in marketing from the big firms in the city and nearby the double pressure of well-known law firms,combining with the actual situation,give full play to their own advantages,to facilitate earned his place in the increasingly competitive market environment,for MQ lawyer affairs has become a very realistic and urgent problem.As the research object,this paper is to MQ law firm penzer legal service market as the research background,based on which the internal and external environment of exploration and attempt to correct development for its market positioning,and adopt reasonable marketing strategy to achieve its economic interests.Finally based on the problems which,studied its market positioning,formulate the corresponding service marketing strategy,at the same time for the implementation of service strategy formulated the corresponding safeguard measures,this for the future development of MQ law firm has far-reaching significance.Research of this paper is trying to help the MQ law firms to solve the problems encountered in the process of specialization management of reality,and at the same time hope to guide other law firm marketing practice,help the management level to enhance the benefit,the law firm ultimately serve the construction of socialist democracy,rule of law in our country. |
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