Study On The Marketing Strategy Of Xinjiang Shiyuan Law Firm

China’s legal profession as a special professional service industry,after nearly thirty years of rapid development,law firms continue to increase,lawyers in expanding the current has entered the operational phase of the market,the law firm also has become the main body of the market,LLP also depends on the survival and development of the market,is also controlled by market mechanism and the rules of the market,we also need marketing.Xinjiang Shiyuan law firm was established in May 2000,jointly established by the three partners in the general partnership law firms,because of its size and lawyer number limit determines the particularity of the marketing strategy,marketing strategy and marketing management The lawyer.Different from business,but also provide legal services in order to obtain benefits,also need to make profits in the fierce competition in the market.There will be a market marketing,the competition will need marketing,marketing purposes,is to allow customers to accept the product or service,and meet customer needs and expectations in this process in the legal service firm’s product is professional,marketing has also become a research firm.According to the authors of this paper in Xinjiang Shiyuan law firm administrative positions on many years of practical experience,the use of marketing theory,combined with the actual legal profession From the current situation of small and medium sized firm lawyers in the perspective of marketing,service marketing theory,combined with the actual Xinjiang Shiyuan law firm,systematic exploration of the main problems of Xinjiang Shiyuan lawyers in the marketing firm,market players are not clear,not actively marketing partners of the firm attitude,lack of cooperation,the firm incentive mechanism imperfect marketing firm insufficient funds.Main factors affecting Xinjiang Shiyuan law firms are the impact factors of lawyer industry,the current development characteristics and future trends of lawyer industry,influence of Lawyer Association and the legal profession management department;the legal profession competition factors The impact of China’s current law;institutional factors,law firm marketing and attorney marketing.It puts forward the development direction of Xinjiang Shiyuan law firm marketing,from the law firm marketing strategy,promote the implementation of professional,quality,characteristics of the marketing strategy,marketing firms and products are intangible products,but also need to improve product strategy,pricing strategy,channel strategy,promotion strategy,project strategy and so on.According to the research,the legal service market should adhere to the customer as the center in the increasingly fierce market competition,and through the study of the marketing of the lawyer industry,we will develop the marketing theory of the lawyer industry in our country That can not only improve our service marketing theory system,but also can guide the marketing practices of the legal profession,is conducive to improve the core competitive ability of law firms and lawyers in the legal services market,is conducive to the sustainable development of legal service industry.How to grasp and apply the marketing strategy,how to go;Silk Road Economic Belt Xinjiang the core area to find a suitable Xinjiang Shiyuan law firm marketing strategy,so as to improve the proportion and position of lawyers in the legal service market,this paper is to study.