Research On Government Regulation Of WeChat Public Number

Micro letter with the media attribute public number based on the Internet,computers and mobile phones as the carrier,just six years since 2012,but has a huge number of users and strong social influence.WeChat public is providing people with convenient service and fresh experience,which also brings some difficulties and challenges to the government's supervision of social media.Of the words of the spread of bad information,false diffusion,a series of problems such as the use of improper means,and caused by the infringement of personal,social,and even the negative impact of national interests,is an urgent need to reasonable government adopts effective regulatory means to improve the regulatory status quo,improve the level of supervision,strive to achieve WeChat public issue of good governance.Compared with other social media platforms,WeChat has its own characteristics: operating the main body in the process of the propagation of multiple,broad audience object,closed and far-reaching impact,both on the way of traditional network supervision are put forward a very big challenge.Although at present our country the government's regulation of WeChat public,has begun to take shape,but at the same time it still has many problems and confusion: regulatory legislation,regulatory mechanism is imperfect,supervisory duties,regulatory measures do not reach the designated position,the government how to improve the regulation efficiency,WeChat how to improve the management mechanism,these are in dire need of solution.This paper takes the government supervision of WeChat public as the research object,and analyzes it in five chapters.The first chapter is WeChat public and government regulatory overview,respectively on the generation and development of WeChat public number,type and function as well as the concept of government regulation,on the basis of carding,lay theoretical basis for the research.The second chapter is WeChat public issue of government regulation in our country the status quo,respectively from the regulatory agencies,regulatory mode and regulation mode paper summarizes three aspects,to explore all levels of party committee propaganda department and the administrative supervision department is how to use thinking guide,legislation and administrative supervision way WeChat to public,such as cooperation,forced and channel regulation,provide the reality basis for research.The third chapter is the micro letter public,government regulatory problems and the reasons,the first highly summarizes the current our country micro letter in the supervision of the public,the government responsibility,regulation time,the way of supervision and regulation effect of existing problems,and then from the object of regulation,regulatory resources,supervision legislation and supervision personnel deeply analyses the cause of the problem,as the research direction and way.The fourth chapter is the number of foreign micro letter public class social media supervision practice,from the two aspects of regulatory agencies and regulatory status quo,the relationship between Korea and the United States,Britain three typical countries regulatory practice,draw experience and lessons,as the research will provide.The fifth chapter is to strengthen our country WeChat countermeasures of government regulation,public from coordinated supervision,in accordance with the regulation,effective regulation and supervision of civilization,realize the good development of WeChat public number and good governance,provide constructive suggestions for research.