Research On The Issues Related To The Transfer Of The WeChat Public Number

The WeChat public is derived from the WeChat platform.According to the existing theory of the definition of virtual property and the study of the nature of the public,it should be identified as a kind of virtual property.In essence,it is a new media channel,which emphasizes its spread value.Compared with the traditional media,the WeChat public number makes up the shortcomings of the traditional mass media,and is a supplement and extension channel for the reform of traditional media.The rise of WeChat public number has brought great benefits to users.However,the problems arising from its transfer have seriously hampered its development.The WeChat public platform explicitly prohibits the transfer of the WeChat public number in its service agreement,but after analysis,the WeChat public number should be belonged to,and its ownership should be owned by the registered user of the WeChat.Therefore,the "no transfer" clause is unreasonable.In both legislation and practice,the nature and rights of the WeChat public should be clearly defined,and a complete legal system and a benign operating condition and development mechanism should be provided.The article mainly uses the following research methods: first,case analysis.Through the typical cases of disputes arising from the transfer of WeChat public numbers,the problems are summarized,the current situation is summarized,the reasons are analyzed,and solutions are found.Second,qualitative analysis method.This paper analyzes the nature and rights of WeChat public number,and defines its attributes and norms.Third,literature research.Referring to the literature of the relevant property theory and the theory of contract law,the views of the professors and scholars are widely referred to,and the theoretical summary of the existing problem solving is sought and the theoretical support for the standardization of the transfer behavior of the WeChat public is established.The article consists of nine chapters,with second chapters to eighth chapters,which can be divided into four parts.The first part mainly includes second chapters and third chapters.This part first selects the typical examples of the WeChat public transfer disputes in practice,in order to summarize the main problems in the transfer,and then lead to the analysis of the issue of the transfer of the article.By introducing the current situation of the transfer of WeChat public number,it analyzes the causes of the disputes,and lays the groundwork for the discussion and seeking solutionsThe second part is mainly the fourth chapter.Through the connection and comparison of the WeChat public number and the "virtual property" and the traditional real right,the part clearly defines the property property and its value of the WeChat public number,anddemonstrates that the ownership should belong to the registered user rather than the WeChat public platform,proving the possibility and necessity of the registered user to transfer the WeChat public number.This part is of great significance to the answers to previous questions and to the discussion of rights and obligations,as well as the summarization of normative methods at the end of the article.The third part mainly includes the fifth chapters to the seventh chapter.On the basis of the important subjects involved in the transfer of the WeChat public,this part discusses the legal relationship between the parts of the subject and the rights and obligations of each subject in the process of transfer,trying to find the particularity of the main body position in the transfer of WeChat public number and the transfer of traditional real right,and to think that it is better.Provision of normative advice is fully prepared.The fourth part is mainly the eighth chapter.On the basis of the previous article,this part,in view of the disputes and problems arising in the transfer of the WeChat public number,combined with the legislative trend and the current situation of practice in China,put forward more practical specific legislative proposals and regulatory norms.It is expected to provide some reference for the resolution of the dispute on the transfer of the WeChat public number,and at the same time,it has a certain significance and value for the improvement of the relevant legislative system in China,and promotes the unification of the theory and practice.