A Study On Government Behavior In The Protection Of Trademark Rights In Nan’an City Under The Network Environment

The Internet is a major invention of the 20 th century,its profound impact on the world economic,political,cultural and social development,and promote social production and life and information dissemination changes.E-commerce economy as a product of the development of the Internet to a certain stage,and gradually become the mainstream commercial economic model,its business operations can effectively achieve the business segments of the various participants in the global selection of trading partners,and trade partners to achieve closer ties,Better and faster to meet customer needs,and reduce transaction costs,in order to achieve the effect of maximizing profits,thus becoming the country to vigorously cultivate the strategic emerging industries.However,the rapid development of e-commerce is difficult to avoid such as trademark counterfeiting,trademark licensing is not standardized and other violations of the troubled.Even more,e-commerce because of its low access threshold characteristics,but also exacerbated the rampant of various violations.As the e-commerce in the past decade the rapid development of government departments to update the speed is far less than the pace of development of e-commerce,at present,the industrial and commercial administrative organs within the lack of legal,network,intellectual property protection professionals,it is difficult to form a training The effective mechanism of network supervision personnel,so that the implementation of network supervision functions in place.At present,there are few systematic and empirical studies on the field,and lack of comprehensive theoretical support and practical guidance.This paper mainly use empirical research,literature review comparative research to study the present situation,existing problems and related improvement measures of government behavior in trademark protection under the network environment,and puts forward the current situation through the analysis of typical regional analysis and relevant foreign experience The Perfect Way of Protecting Government Behavior under Trademark Protection in Network Environment.The paper is divided into six parts.The first chapter analyzes the significance and research value of the government’s action on the protection of trademark rights in the Internet environment,and makes a comprehensive review of the relevant research status at home and abroad,and puts forward the research methods and research Thinking.The second chapter expounds the basic concept and characteristics of trademark infringement in the network environment,defines the boundary of local government protection behavior,analyzes the necessity and feasibility of government intervention and the related theoretical basis.The third chapter is a detailed analysis of the current situation and existing problems of government behavior in the protection of trademark rights in Nan’an City.It introduces the basic situation,effectiveness,existing problems and the causes of the problems,and further deepens the macro analysis results.The fourth chapter analyzes the government behavior of the developed countries such as the United States and Japan in the protection of trademark rights,and analyzes the practices and experiences of some of the more developed cities in our country.The fifth chapter is aimed at improving the existing behavior and realizing the validity and normalization of trademark protection in view of the problems in the government behavior of trademark protection under the network environment proposed by the third chapter.The sixth chapter is based on the full text on the basis of the protection of trademark rights in the government of the summary and outlook,that is,only continue to strive to enhance their own regulatory level and the ability to serve the business and the market in order to comply with the development of the network economy proposed new requirements.