Trademark Protection In The Network Environment In China

This year,the most popular word than "Internet +" concept,the "Internet +" has become a source of power to create new industries,the Internet thinking are changing the way we live.Alibaba to become the world's second-largest Internet companies,micro-channel to bring our unparalleled information-sharing experiences,we can instantly see Aunt jump in Wall Street Beijing square dance scene.Taxi drops gradually breaking the monopoly of the ice,so that the public can have driving fun and convenient.We benefit from the development of network technology,are enjoying the convenience of the Internet has brought us experience and innovation.However,with the accelerated process of economic globalization and the rapid development of science and technology,we need to pay more attention and protection mechanisms for trademark protection updated innovative products.But for now,our legal protection of the Internet is lagging behind,it is in perfect and supplement the process,such as the Supreme Court recently promulgated the "Provisions Concerning the use of information networks against the personal rights and interests of Civil Dispute Cases of the Application of Laws " further standardize the behavior of the Internet,indicating that the pace of legislation on the Internet will accelerate.But the Internet trademark law to protect our country there are still insufficient attention,the legal system was incomplete,the relevant regulations are too broad-brush,protection,backward technology,the evidence difficult to fix,the administration is facing law enforcement difficult,high cost of rights,highlighting the phenomenon of repeat infringement,trademark Internet users awareness is not strong,lack of professional personnel trademark rights and other issues should be solved.Our trademark protection system in a network environment is still huge room for improvement.Premier Li Keqiang called for "mass start,the highly innovative",only in the spirit of innovation and achievement given the necessary respect and protection by the effective protection of intellectual property legal system,we have the Internet to get sustainable economy,healthy power.This paper starts from the basic content and significance of trademark protection,and finds that network constitutes infringement,deficiencies and defects trademark protection mechanisms,measures and mechanisms to improve network environments trademark protection,trademark protection from the legal system of the Internet recommendation would be to improve the legislative,technological innovation and application,social cohabitation perspective of trademark owners to provide more comprehensive,more efficient rights protection,so that the Internet economy more healthy,orderly and continued strong development.